Los Angeles, CA (PRWEB) June 18, 2013
Passenger announces the addition of Liz Dyer, Senior Marketing Director and Kristine Dow, Operations Director, Client Services to its team. Passenger, a leader in the online community technology and services industry, is committed to helping the world’s leading brands connect with their customers to glean insights and foster innovation.
Dyer, who joins Passenger from Dell, will lead the marketing team and provide strategic and tactical direction to the company’s efforts in this area. Dyer was most recently the marketing lead for Dell’s entrepreneur-focused initiatives. While at Dell, she was responsible for several company-wide programs that targeted strategic audiences in Dell’s small and medium business unit. Dyer has also held marketing positions at Bugaboo and Marketwired, helping the respective companies grow significant market share.
Kristine Dow will lead Operations for the Passenger’s NY team where she will be responsible for evolving the client services department, with a focus on building scalable processes and training. Kristine joins Passenger with over 20 years experience in client services in the insights space. Her background includes key roles at Ipsos Interactive Services where she was Director of the US Project Management Team and The NPD Group where she was Account Manager.
The additions of Dyer and Dow will expand Passenger’s ability to deliver industry-leading insights and innovation through online, social and mobile networks. Thomas Finkle, President & COO of Passenger states “We are thrilled to welcome Liz and Kristine to the team. Their collective knowledge, experience, track records and passion will help us achieve our vision for innovation through communities more rapidly.”
Passenger communities enable the world’s leading brands to connect, create and communicate with key stakeholders online, on mobile and on social networks. Passenger combines industry-leading technology with expert community management and engagement services to allow your brand to connect in real-time with your community to inform research, product development, and marketing decisions. In addition, all of the data collected from the social brand intelligence platform is warehoused in a single database with robust analytic capabilities, which provides a holistic view of your social brand community, and actionable, member-driven insights. For more information visit http://www.thinkpassenger.com.