Pat Summerall represented everything we wanted to communicate about our brand: trust, authenticity and expertise.
Miami, FL (PRWEB) April 19, 2013
Legendary NFL broadcaster, Pat Summerall, died Tuesday at 82 years old. Summerall is remembered as the “voice of football”, and respectively, as the trusted voice behind one of the top online retailers of autographed sports memorabilia, SportsMemorabilia.com.
In an industry where authenticity is the cornerstone behind all memorabilia sales, Summerall’s voice built credibility and a trusted reputation for buying signed memorabilia on SportsMemorabilia.com’s website. Summerall’s resonant voice can be heard when calling the Company’s toll-free number. SportsMemorabilia.com engaged Summerall during the website’s early years in 2008. When Co-founders Jesse Stein, Stefan Tesoriero, and Mike Gallucci deliberated who should become the brand's ambassador, names of famous athletes, coaches, and sports figures were contemplated. The choice, NFL Hall of Famer and legendary broadcaster, Pat Summerall, became clear. “Pat Summerall represented everything we wanted to communicate about our brand: trust, authenticity and expertise,” said Stefan Tesoriero, CEO of SportsMemorabilia.com. Summerall’s career as an NFL player and later a Hall of Fame broadcaster, earned him the highest level of trust and respect.
“Summerall added a high degree of credibility and increased memorability in our customers,” said Tesoriero. “Associating our brand with Mr. Summerall propelled us to new heights. We were saddened to hear of his passing.”
SportsMemorabilia.com is a leading online retailer for licensed and autographed sports merchandise. The Company has established a well-deserved reputation for providing only 100% authentic items, and for offering the highest quality customer service. The e-retailer is ranked a top retailer by Internet Retailer for the past three years. In addition to fans, SportsMemorabilia.com has cultivated a broad corporate client base, and has become the go-to destination for many sports bars, casinos, and restaurants.