How Can Businesses Help Consumers Bank Better?

Plastyc CEO Patrice Peyret to Launch Smart, Mobile Banking Platform for Consumer Businesses at FinovateSpring

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The goal is to let businesses help all their customers participate fully in the digital economy.

New York, NY (PRWEB) April 29, 2013

It's not easy to pay mobile phone bills with cash. Yet, 24 million households are under-banked and 91% of the underbanked have mobile phones and smartphones, according to the FDIC. With numbers like these, it makes sense for consumer businesses such as mobile carriers to help customers bank up, says Plastyc CEO Patrice Peyret. At FinovateSpring 2013 in San Francisco, Peyret will demo a new banking service platform and discuss practical insights for consumer businesses that want to provide smart, simple banking services to their customers.

"Finovate showcases the biggest innovations in financial technology,” said Peyret. "We are excited to offer over 1,000 attendees a closer look at our new offering for consumer businesses who want to offer their customers a branded, smart, mobile banking option."

As part of the demo, Peyret will share insights on how to offer consumers cost-effective financial services that are fully mobile, available to all regardless of income, age or bankability and that provide a full range of capabilities to address the needs of the underbanked. And he will show simple ways to use data to trigger communications with consumers through mobile alerts based on real-time behavior.

"The goal is to let businesses help all their customers participate fully in the digital economy. For businesses, the upside includes customers with more predictable ways to pay and better channels for direct communication to improve service and loyalty," Peyret said.

Peyret is scheduled to demo on Wednesday, May 15, 2:45 p.m. PDT at the San Francisco Design Center Concourse, 635 8th Street, San Francisco.

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About Finovate
About FinovateSpring: FinovateSpring is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in San Francisco, the event offers an insight-packed glimpse of the future of money via a fast-paced, intimate and unique format. FinovateSpring is organized by The Finovate Group. For more information on the event or to view videos of previous demos, please visit http://www.finovate.com/spring2013.

About Plastyc
Plastyc is a leading online and mobile financial services company, providing businesses, banks and consumers with smart, technology-forward personal finance products. Its platform enables businesses and banks to offer customers full-featured checking account services on top of easy-to-deploy, low-cost prepaid card accounts. Its consumer retail products, the UPside Card and iBankUP mobile account, provide consumers with an attractive alternative to traditional checking accounts. Plastyc has won multiple awards for serving underbanked consumers. Its partners include the Consumer Financial Protection Bureau, Center for Financial Services Innovation, GreenDot, Walmart and H&R Block. Plastyc's principals and directors have a track record as financial services innovators at companies including Gemalto, Oberthur, Signio (now part of PayPal, an eBay company), ClairMail (now part of Monitise), Lending Club, and Genetic Finance. Plastyc is privately held with headquarters in New York City. For more information, visit http://www.plastyc.com


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