Dallas, TX (PRWEB) April 26, 2013
The Christopher Oliver Agency has been retained by Canada-based women's sporting goods authority and female mountain biking resource, Dirty-Jane.com, to develop and implement digital strategies and marketing promotions designed to increase online exposure and expand sales of their tailored line of female action sports products. The agency will develop new marketing angles and expand market share while highlighting the boutique niche focus that makes Dirty-Jane.com a unique standout among online sporting goods retailers.
"We here at DirtyJane.com are excited about the promotional initiatives we are launching for the Race Face Khyber Shorts and Race Face Atlas Handlebars," says Moe Hutchison, representative of Dirty-Jane.com.
“Dirty-Jane occupies a much needed niche in the sporting goods world. They only carry the products that they actually use themselves and are dedicated to empowering female action sport athletes. As we move forward in the development of marketing strategies we will continually highlight the importance of their laser targeted focus that simply can not be matched by larger more generalized sporting goods retailers,” says Christopher Oliver, marketing strategist.
DirtyJane.com is a premier online retailer for women in action sports, carrying gear and apparel specifically designed for women from more than twenty select brands including Race Face, Five Ten, Azonic, Blur Optics, Jett MTB, Kali Protectives, Leatt, Loeka, Magura, Marzocchi, O’Neal, Royal Racing, Spank Industries, Techlite, Twenty6 Products, UVEX and Urge Bike. Dirty Jane is run by people with a passion to ride and is dedicated to providing more opportunities for women to participate in action sports.
The Christopher Oliver Agency is a Dallas based marketing and interactive agency that focuses on developing and implementing effective digital strategies for online marketers that serves clients across North America.