Reputation Management Firm Reputation 24/7 Reveal Comparison Study

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(PRWeb UK) August 22, 2010

Reputation 24/7 warn that, it is the perception of your organisation online, which affects the businesses very future. 7/10 surveyed stated that when dealing with a new business the very first action they took was to “Google” them.

Just as the key holder of the business wouldn’t leave the office unlocked, Reputation 24/7 warn more often than not businesses have absolutely nothing in place to monitor how the world perceives them. 1 Trillion web pages, 6 billion opinions, 1 reputation.
The need for reputation management is uncontested; once businesses are aware of the types of reputation monitoring and reputation management services which are available. A barrier may be cost and so Reputation 24/7 has evaluated the options available. The decision often comes down to time and how much the time of a business owner or stakeholder is worth.

Options:
1)    Conduct Reputation Monitoring Yourself (Price: £0.00 Time: Minimum 1 Hour Per Week) There are a number of sites which will allow a business to manually search for their reputation. Firstly there are the search engines, Google and Yahoo-Bing. These are essentials and for a small or home business this may be sufficient. Reputation 24/7 suggest using Google to notate the entries as and when you find them. Perhaps use “+” or “-“ to denote which entries positively or negatively affect reputation. This is important as it is the only way to build an overall perception. For example 10 Negative , 90 positive then you have a 90% positive perception. At its simplest form this is free Reputation Management. In addition to this basic search a business will also need to monitor blogs, twitter, Facebook and other social media sites. Search engines to help you include:

•BlogPulse – Blog searches and tracking.
•Google Blog Search
•Technorati – “Real time “ blog indexing.
•Twitter Search
•Google Alerts
•BoardTracker
•MonitorThis

Using the tools mentioned above it is perfectly possible to monitor your reputation online. Reputation 24/7 would recommend at least 1 hour per day to collate the results and log them, so factor (M-F) 5 hours per week and 20 hours per month.
Pros: No Financial Outlay
Cons: Cost to your business of lost time, time intensive, requires manual record keeping and statistical analysis.

2)Reputation Management/ Reputation Monitoring Tool. With over 1 Trillion web pages being updated continually any way to automate the process will always be quicker and more accurate than doing it manually. Reputation 24/7 and several other suppliers currently offer an automated solution. Prices start from around £29.99 per month but as automated tools can process much larger amounts of data they update their results several times per hour.
Paid service will also include some additional functionality such as an overall score on how the business is perceived over times. The ability to make notes against each reference found so that a audit trail is available and the ability to monitor user-specified sites, such as News site, review sites or even a forum or the site of a competitor.

Pros: Much more effective as index more information, more quickly, easy to use controls, minimal time input once set-up.

Cons: Small monthly cost
Reputation 24/7 is a web-based service which provides real-time data to SME’s on how their brand, intellectual copyright and overall reputation are portrayed on the internet. By scanning the internet for target words or phrases, the name of businesses, product brands and the names of key individuals; a report based on the positive or negative nature of how the business is perceived is returned
Reputation 24/7

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