Founder of Timbuk2, Rob Honeycutt, Kickstarts Another Success Story: Bluetooth Earbuds

Elroy blows past $30K goal and $100K stretch goal – now to create custom earbuds

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Elroy Bluetooth Earbuds
Our designer, Brook Banham, did some sketches, and I then started working on the spec package illustrations for the factory.

Berkeley, CA (PRWEB) April 10, 2013

If you haven’t heard, Elroy is a set of Bluetooth earbuds that has launched a campaign on Kickstarter in order to raise $30,000 in necessary production costs. Within the first eight hours of Elroy’s Kickstarter campaign, the new, wearable tech had not only reached, but surpassed its goal.

Rob Honeycutt, Founder of Elroy and also Timbuk2, then set his campaign’s first stretch goal to $100,000, and promised to create a custom set of earbuds for Elroy should his project reach that new goal. Just days later, Elroy reached its first stretch goal and Honeycutt then decided to introduce yet another stretch goal of $150,000, promising to design a custom travel case for the device. Currently, the campaign for Elroy is on its way to meeting this new stretch goal.

“Our designer, Brook Banham, did some sketches, and I then started working on the spec package illustrations for the factory,” says Honeycutt of the custom case. “Our intent is to make it an all-purpose case. If users don’t need it for Elroy, it will still be useful for all sort of other small trinkets.”

Elroy is a Bluetooth device that conveniently clips to a user’s clothing allowing the earbud cord to be just ⅓ the length of normal headphone cords. Not only does Elroy eliminate tangled cords and add functionality to a user’s digital lifestyle, but it also provides a magnetic docking station for earbuds when they’re not in use, and serves as a remote control for any Bluetooth enabled mobile phone. Phone docked on a speaker? No problem, use Elroy to control volume and tracks or even answer incoming calls.

To learn more about Elroy’s Kickstarter success, or to order a pair of Elroy Bluetooth earbuds for just $89, visit http://bit.ly/ElroyKS on or before Apr 17 at 10:01am EST when the campaign will end. Don’t forget, the Elroy team is also offering other rewards such as extra sets of shorty cord earbuds, T-shirts, launch parties, the opportunity to design your own and more.

About Elroy

Elroy is the brainchild of Rob Honeycutt, Founder of Timbuk2, where he developed a production system that allowed customers to order customized products online. Now, Rob is bringing his manufacturing experience to the consumer electronics market with Elroy. Honeycutt believes that “Made in the USA” is not just a fun idea, but a better way to make products, and is excited to be part of what is going to be a new wave of domestic manufacturing. Manufacturing done right. For more information on Elroy, visit http://www.meetelroy.com, Like them on Facebook and Follow them on Twitter @Meet_Elroy.


Contact

  • Jessica Chesney
    Command Partners
    704-910-5727 306
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