Dallas, TX (PRWEB) February 25, 2013
DFW based SEO 1 Medical, a SEO firm specializing in web based medical marketing has recently detailed in an article the why and how retail clinics and physician owned practices should invest in SEO. The Affordable Care Act is expected to bring with it 30 million newly insured people into the healthcare system and consequently marketing efforts to grab eyeballs and garner footfalls at retail clinics and at physician owned practices.
Clinics, once primarily used for vaccination programs and treatment of allergies during allergy seasons, expect to expand to much more than routine services. To effectively market their services they will need increased online presence and improved online visibility. Both these can be done with well structured websites that are SEO friendly. According to Rodney Brooke of SEO 1 Medical, “Retail clinic websites will necessarily need a proper structure to cover the scope of the services. An SEO friendly structure will enable such clinics to optimize each section to enhance visitor experience”.
“A well planned SEO strategy is significantly more delicate due to the multi-practice aspect of these clinics and getting it right is crucial to avoid time consuming, resource intensive and unnecessary redos” Mr. Brooke further added
Physician owned private clinics/practices
When asked why established physician owned private clinics need to invest in SEO, Mr. Rodney Brooke explained, “Physician owned clinics will have an edge over retail clinics in terms of brand equity and larger customer base. But competing with large clinic operators won’t be easy. Plus competition from urgent care centers continues unabated”.
He has advised physician owned private multi-specialty clinics to embrace a scalable approach and ensured that website’s taxonomy is structured to cover each service offered by their clinic can be optimized individually to aid discovery by prospective patients. He further adds, “An organized structure allows for selective search engine optimization of a service offered by a practice depending on focus, budget, season, or demographics”. When pressed for his views on paid advertisements Mr. Brooke feels, “Paid advertisements and paid search will not be an attractive option as competition from retail and urgent care will put pressure on margins.”
Doctors and physicians with sound SEO and marketing strategies will not be affected with these new developments. However, complacency in implementing structured SEO will not go unpunished.
About SEO 1 Medical
SEO 1 Medical is a specialized Internet marketing firm that operates in Dallas, Texas. It offers a variety of Internet marketing solutions to the health care industry. Its team has more than 30 years of combined experiences in organic SEO, article marketing, pay per click, Google optimization, press release distribution, and medical marketing consulting for doctors and physicians.