Hauppauge, NY (PRWEB) February 25, 2013
Active Web Group, Inc. (AWG), a leading Internet Marketing Services firm headquartered in Hauppauge, New York, today announced its keystone strategies to assist its clientele to strengthen their online market share through sound Search Engine Optimization (SEO) practices. SEO is an industry that is constantly evolving; this year’s successes cannot be achieved by utilizing the same techniques and SEO strategies employed the previous year. Unannounced search engine algorithm changes may negatively impact even continuously optimized websites –if, that is, these sites are not optimized strategically utilizing sound and search engine ‘approved’ new techniques.
“The Internet becomes an even more competitive business arena every day,” says Pat Norton, Vice President and Director of Business Development, Active Web Group, Inc. “Our clients rely on us to know and implement effective SEO strategies through the use of search engine optimization campaigns tailored to benefit their businesses,” Norton adds. “What sets us apart from our competitors is our industry knowledge and experience coupled with our dedication to our client businesses,” he states. Charged with the responsibility to assist their clients to achieve, maintain and exceed their previous business successes, Active Web’s SEO Specialists are not satisfied with what their competitor’s are doing, but are aware of what practices are trending now and why and how these may be employed to assist their clients to reach their desired goals. Some SEO practices AWG has noted that will be taking center stage in 2013 are:
Quality Content: This has long been a staple of sound SEO practices. It has been ramped up over the past year and now requires creativity in revision, not routine manipulation of existing and possibly tired verbiage.
Google +, Google Authorship and Rankings: a new strategy being implemented by the search engine giant is to ‘force’ Internet Marketers to claim authorship for their pages and/or postings by linking their work to their Google + accounts. This action may influence higher rankings as well as promote Google + as a vehicle for client branding initiatives.
Conversion Rate Optimization (CRO): The growing importance of this metric underscores the value of quality versus quantity that has been steadily gaining in importance over the past two years. To ignore this powerful and meaningful statistic in favor of overall site traffic numbers is clearly the wrong direction.
The Human Element: Black hat SEO practitioners have been finding loopholes in the search engine algorithms for years. Credit Social Media with influencing the SEs to turn this around. Going forward, expect more quality content to be equated with personalized social media initiatives to assist clients achieve higher rankings, conversions and other important metrics that translate into online business success.
Active Web Group is an industry leader known for its highly effective, optimization campaigns. A full-service agency, Active Web Group, in addition to crafting successful SEO strategies, AWG also has extensive experience in high Google placement, Programming (all proficiencies including php, asp and asp.net), Email Marketing, Website Content Development, Graphic Design, E-Commerce, Magento Ecommerce, WordPress Ecommerce, Mobile sites, custom solutions and Pay-Per-Click Marketing.