Saks Fifth Avenue Unveils its New SaksFirst Card with a Week of Firsts

The legendary retailer relaunches its exclusive rewards card, treating customers to an upgraded offering of Gift Cards, Exclusive Access and Free Shipping. To celebrate, Saks Houston will have a Week of Firsts February 13-16 with gift card give aways, extra bonus point days and fun entertainment in the store.

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The New SaksFirst Card at Saks Fifth Avenue

We are so excited about the enhancements being made to our already fantastic SaksFirst program. We are delighted to include even more of our customers in SaksFirst and to offer so many more great benefits with the program.

Houston, TX (PRWEB) February 08, 2013

Saks Fifth Avenue has made several important enhancements to its SaksFirst loyalty program, broadening its reach and offering more benefits than ever before.

•All Saks Card holders will be granted automatic, free membership in SaksFirst, with no minimum spending requirement.

•SaksFirst members will earn points toward a SaksFirst Gift Card with their very first purchase.

•SaksFirst will be expanded to include purchases made at the Company’s Saks Fifth Avenue OFF 5TH outlet stores.

•All SaksFirst members will receive complimentary shipping from Saks stores, saks.com and Saks Fifth Avenue OFF 5TH stores at no charge.

•SaksFirst members will be granted access to even more special events and private benefits.

SaksFirst has long rewarded its best customers with more points and higher value gift cards than other retailers. Now, by enhancing its offerings and expanding its reach to a much broader base of customers, SaksFirst has clearly become one of the most rewarding loyalty programs in the entire world of luxury retail.

SaksFirst Week of Firsts Promotion

To celebrate and kick off the launch of the enhanced SaksFirst program, Saks Fifth Avenue Houston will offer a Week of Firsts from February 13th to February 16th. During these dates, SaksFirst members will enjoy the following:

The first 100 current Saks cardholders to show their existing card at the SaksFirst table on One will receive a $100 Saks Gift Card that day*

For a new Saks account that is opened, receive a $25 gift card by showing your temporary SaksFirst Card, and your first purchase receipt.*

On Friday, February 15th, receive 1000 bonus points on your first purchase of the day on your Saks card, no matter how much the purchase amount.

On Saturday, February 16th, receive Double Points on ALL Beauty purchases all day.

Throughout these days, the store will have fun treats throughout including champagne for a fun Sip ‘n Shop, Wii games to play, Music, live performances and delicious bites.

Saks has unveiled a new advertising campaign to support the SaksFirst program, featuring a new SaksFirst logo and beautiful art from renowned fashion illustrator Mats Gustafson. The campaign describes the new SaksFirst card as “Love at First Swipe” and will appear in catalogs, newspapers, magazines and more.

Steve Sadove, Chairman and CEO of Saks Fifth Avenue, remarked, “We are so excited about the enhancements being made to our already fantastic SaksFirst program. We are delighted to include even more of our customers in SaksFirst and to offer so many more great benefits with the program.”

*One per customer, while supplies last

About Saks Fifth Avenue

Saks Fifth Avenue, one of the world’s preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 43 full-line stores in 20 states, 5 international licensed stores, 65 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.

Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. For more information, visit http://www.saks.com/houston.


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