Minneapolis and Durham, N.C. (PRWEB) January 17, 2013
David Aquilina, Strategic Storyteller, announced that he has been retained by Xero Flor America (XFA) to provide public relations and media relations services to the green roof system manufacturer. Aquilina is a Minneapolis-based, independent corporate communications professional. Headquartered in Durham, N.C., XFA is the official and exclusive distributor in the U.S. of Xero Flor Green Roof Systems for XeroFlor Green Solutions (Groß Ippener, Germany).
“His extensive business communications experience, plus his deep understanding and appreciation of green roof technologies, makes David ideal to support our marketing initiatives as our PR consultant and media contact,” said Clayton Rugh, Ph.D., general manager and technical director, Xero Flor America (XFA).
“The market for green roofs in the U.S. is still new. Building owners, architects and consultants, contractors, and roofing system manufacturers face the challenge of figuring out which alternatives will fulfill the promise of green roofs,” said Aquilina. “Xero Flor offers a unique combination of advantages. Xero Flor Green Roof Systems use long-established German technology, XFA manufactures all its system components in the U.S., and independent, local farms grow the plants so they are adapted to the regional climates where Xero Flor is installed.”
Green roofs moderate the volume and velocity of stormwater run-off, filter air pollutants, sequester carbon dioxide, moderate the urban heat-island effect, shade and insulate rooftops to improve buildings’ thermal performance, and extend the service life of structural roof systems. Green roofs will grow into a $7.0 billion market in 2017, driven by mandates and incentives in cities worldwide, according Lux Research.
About Xero Flor America (XFA)
Founded in 2002 and headquartered in Durham, N.C., Xero Flor America (XFA), a pioneer in the North American green roof industry, is the official and exclusive distributor in the U.S. for XeroFlor Green Solutions (Groß Ippener, Germany). Regionally grown on local, independent farms and 100 percent American made, Xero Flor Green Roof Systems utilize pre-vegetated mats based on advanced German technology — patented and refined over more than 40 years of ongoing R&D and proven successful and sustainable in tens of thousands of flourishing installations that cover hundreds of millions of square feet worldwide. No green roof system in the U.S. offers more performance validation based on independent scientific research than Xero Flor (http://www.xeroflora.com).
About David Aquilina, Strategic Storyteller
David Aquilina has specialized in business-to-business communications as a Strategic Storyteller since 2000. Growing companies choose him to bring their stories to light. He crafts their messages and illuminates their stories for the audiences whose decisions impact their success. A seasoned professional, Aquilina has more than 20 years of experience in formulating messages to establish and express brands, developing copy for web sites and sales collateral, writing and distributing press releases to promote companies and launch products, undertaking media campaigns to place news and stories, and preparing and publishing articles and case studies. Check out his story at http://www.strategicstoryteller.com.