As Technology Progresses and Smartphone Usage Increases, a Mobile-Friendly Site Becomes Not Just an Option, but a Necessity, and Here Study Breaks College Media Explains

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With smartphone usage increasing and serving as many people's go-to for internet usage and searches, a website that's optimized for mobile phones has never been more important, and a company risks losing annoyed, impatient customers without it. Here Study Breaks, a leading college media entertainment company, presents data and explains the importance of a mobile-friendly site--and the risks of not having one--for every business.

mobile-friendly, optimized for mobile, mobile marketing

It's crucial for companies to have mobile-friendly sites that are easily accessed and navigated by users--otherwise they're likely to find another business with a mobile-friendly site to meet their

Google Think Insights reports that 96% of consumers have encountered sites that weren't mobile friendly, while 48% remembered feeling particularly frustrated and annoyed when navigating through non-mobile sites.

While smartphones continue on their quest for internet domination, mobile users are growing increasingly agitated when businesses don't adjust their model to include a mobile site. Google Think Insights reports that 96% of consumers have encountered sites that weren't mobile friendly, while 48% remembered feeling particularly frustrated and annoyed when navigating through non-mobile sites. (Along with a Study Breaks College Media survey, in which 200+ students reported annoyance when faced with a site that wasn’t optimized for mobile.)

Mobile Site Advantages

Although consumers are quick to judge businesses lacking a mobile site, the same study shows that they appreciate those who cater to their smartphone experience.

  • When they visited a mobile-friendly site, 74% of people say they're more likely to return to that site in the future
  • 67% of mobile users say that when they visit a mobile-friendly site, they're more likely to buy a site's product or service

Mobile Site Search

Perhaps the most convincing data harnessed from the study is that concerning repeat users.

  • 61% of users said that if they didn't find what they were looking for right away on a mobile site, they'd quickly move on to another site
  • 79% of people who don't like what they find on one site will go back and search for another site
  • 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly

In today's modern era, consumers expect businesses to be actively keeping up with technological innovation. Those who fail to digitally mature fall behind, defeated by a loss of credibility. Constructing a mobile-friendly site isn't just a decision based on interface, but instead it persists as an investment in brand, loyalty, and general user impressiveness.

More Data:

  • 36% said they felt like they've wasted their time by visiting sites that weren’t mobile-friendly
  • 52% of users said that a bad mobile experience made them less likely to engage with a company
  • 48% said that if a site didn't work well on their smartphones, it made them feel like the company didn't care about their business
  • Global mobile data traffic grew 70% in 2012
  • Average smartphone usage grew 81% in 2012

Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.

Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock) and two southeast cities (Athens, GA; Columbia, SC). (Studybreaks.com)

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David Reimherr
Shweiki Media
512-480-0893
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