As Technology Progresses and Smartphone Usage Increases, a Mobile-Friendly Site Becomes Not Just an Option, but a Necessity, and Here Study Breaks College Media Explains

With smartphone usage increasing and serving as many people's go-to for internet usage and searches, a website that's optimized for mobile phones has never been more important, and a company risks losing annoyed, impatient customers without it. Here Study Breaks, a leading college media entertainment company, presents data and explains the importance of a mobile-friendly site--and the risks of not having one--for every business.

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It's crucial for companies to have mobile-friendly sites that are easily accessed and navigated by users--otherwise they're likely to find another business with a mobile-friendly site to meet their

Google Think Insights reports that 96% of consumers have encountered sites that weren't mobile friendly, while 48% remembered feeling particularly frustrated and annoyed when navigating through non-mobile sites.

Austin, TX (PRWEB) April 11, 2013

While smartphones continue on their quest for internet domination, mobile users are growing increasingly agitated when businesses don't adjust their model to include a mobile site. Google Think Insights reports that 96% of consumers have encountered sites that weren't mobile friendly, while 48% remembered feeling particularly frustrated and annoyed when navigating through non-mobile sites. (Along with a Study Breaks College Media survey, in which 200+ students reported annoyance when faced with a site that wasn’t optimized for mobile.)

Mobile Site Advantages

Although consumers are quick to judge businesses lacking a mobile site, the same study shows that they appreciate those who cater to their smartphone experience.

  • When they visited a mobile-friendly site, 74% of people say they're more likely to return to that site in the future
  • 67% of mobile users say that when they visit a mobile-friendly site, they're more likely to buy a site's product or service

Mobile Site Search

Perhaps the most convincing data harnessed from the study is that concerning repeat users.

  • 61% of users said that if they didn't find what they were looking for right away on a mobile site, they'd quickly move on to another site
  • 79% of people who don't like what they find on one site will go back and search for another site
  • 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly

In today's modern era, consumers expect businesses to be actively keeping up with technological innovation. Those who fail to digitally mature fall behind, defeated by a loss of credibility. Constructing a mobile-friendly site isn't just a decision based on interface, but instead it persists as an investment in brand, loyalty, and general user impressiveness.

More Data:

  • 36% said they felt like they've wasted their time by visiting sites that weren’t mobile-friendly
  • 52% of users said that a bad mobile experience made them less likely to engage with a company
  • 48% said that if a site didn't work well on their smartphones, it made them feel like the company didn't care about their business
  • Global mobile data traffic grew 70% in 2012
  • Average smartphone usage grew 81% in 2012

Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.

Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock) and two southeast cities (Athens, GA; Columbia, SC). (Studybreaks.com)