Austin, TX (PRWEB) April 11, 2013
While smartphones continue on their quest for internet domination, mobile users are growing increasingly agitated when businesses don't adjust their model to include a mobile site. Google Think Insights reports that 96% of consumers have encountered sites that weren't mobile friendly, while 48% remembered feeling particularly frustrated and annoyed when navigating through non-mobile sites. (Along with a Study Breaks College Media survey, in which 200+ students reported annoyance when faced with a site that wasn’t optimized for mobile.)
Mobile Site Advantages
Although consumers are quick to judge businesses lacking a mobile site, the same study shows that they appreciate those who cater to their smartphone experience.
Mobile Site Search
Perhaps the most convincing data harnessed from the study is that concerning repeat users.
In today's modern era, consumers expect businesses to be actively keeping up with technological innovation. Those who fail to digitally mature fall behind, defeated by a loss of credibility. Constructing a mobile-friendly site isn't just a decision based on interface, but instead it persists as an investment in brand, loyalty, and general user impressiveness.
Study Breaks College Media provides a one-stop solution for small businesses, providing them with big marketing strategies and delivering college students.
Study Breaks magazine is an award-winning line of monthly entertainment magazines for college students with a mission can best be explained through its slogan: We are college life. Published by Shweiki Media Printing Company, it is distributed in five Texas cities (Austin, Houston, San Antonio, San Marcos and Lubbock) and two southeast cities (Athens, GA; Columbia, SC). (Studybreaks.com)