With videos we are able to take advantage of real-time technology to help our food service partners tell the story of these unique products and their exceptional value and menu versatility.
-- Diana McClean, Marketing Director
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Salinas, CA (PRWEB) October 09, 2012
Produce industry leader, Tanimura & Antle, has added videos and Quick Read Code (QRC) technology to their sales strategy in the food service market. Aiming to engage and inform food service partners and chefs, the company has launched this tool on cases of field packed Tanimura & Antle Artisan® Lettuce and Artisan® Romaine. Videos connected to the QR codes showcase a “behind the scenes” look at the innovative growing process, as well preparation tips specific to food service that demonstrate the value with each product.
“This is an effective way for us to take advantage of real-time technology to help our food service partners tell the story of these unique products and their exceptional value and menu versatility to the culinary professional,” comments Diana McClean, Director of Marketing. “With over 4 billion views a day on YouTube, and a growing interest in preparation videos—we believe making these tools easily available through QR codes is a powerful communication strategy.”
Tanimura & Antle has a proven track record of innovation in the produce industry for using technology to improve efficiency in delivering and marketing fresh produce throughout North America, Europe and Asia. Recent field implementation of Produce Traceability Initiative (PTI) compliant case labels provides case level traceability. Kwikloc labeled iceberg has been in distribution for over three years, with each clip printed with a code that allows a trace back to each head of lettuce. This is not the first time that QRC technology has been utilized, but it represents a new approach for the food service segment. Tanimura & Antle retail packaged produce includes QR codes to deliver recipes, shopping lists and harvest videos directly to consumers, telling the story of the family owned and operated company.
About Tanimura & Antle
Tanimura & Antle is an industry leader whose commitment to premium quality produce has remained strong since its formation in 1982. The Tanimura & Antle families combined years of experience and knowledge to establish a produce company unrivaled in its quality products, innovation and dedication to growers, customers, consumers and employees. Today, as one of the largest independent lettuce growers in the United States, Tanimura & Antle farms more than 30,000 acres of rich, fertile farmland and ships a full line of premium fresh produce products throughout North America, Europe and Asia. For more information, please visit http://www.taproduce.com.
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