El Paso, Texas (PRWEB) May 13, 2013
Sully Erna, lead singer of Grammy-nominated, multi-platinum rock band Godsmack, and the President/CEO of the 8:15 Pura Vida Shot Club is scheduled to appear at Spec’s Sunland Park location in El Paso on Saturday, May 25th from 4-6 PM. The Rock and Roll superstar will be signing bottles of Pura Vida Tequila.
Pura Vida Tequila In-Store Signing with Sully Erna
Saturday, May 25, 2013 – 4:00-6:00 PM
Spec’s Wines, Spirits & Finer Foods
655 Sunland Park Drive, El Paso, TX – (915) 584-1008
Sully Erna is both an endorser and investor for Pura Vida, the first ultra-premium tequila available for under $30. This estate- grown, hand-crafted, triple distilled, 100% blue agave spirit is now available in four types: Silver, Reposado, Añejo, and Extra-Añejo. Mr. Erna has joined a long list of celebrity endorsers/investors for the Texas-based Tequila including Billy F. Gibbons (ZZ Top), Charlie Sexton (The Arc Angels), Tom Wood (Indy Car Driver) and Mike Hampton (MLB Player) to name a few.
Sully has taken the tequila shot to a whole new level with the creation of the 8:15 Pura Vida Tequila Shot Time, which is taking the rock world by storm. Fans everywhere are taking a moment at 8:15PM every day, no matter where they are in whatever time zone they happen to be, to raise a toast to the good life with Pura Vida Tequila.
“The idea of 8:15 was derived while traveling the country on the most recent headlining tour of my band, Godsmack,” explains Erna. “Because our stage time was at 8:30pm, my band mates and I, and a few girls from the production office would get together around 8:15 every show day and cheers to a shot of tequila. Eventually every shot was cheered by the words, ‘Happy 8:15!! Pura Vida!”
“We’re absolutely thrilled to welcome such a prestigious guest,” said Spec’s Vice President of Marketing, Lisa Key. “And the product speaks for itself. Mr. Erna’s endorsement of Pura Vida is proof positive (no pun intended) that when it comes to tequila, Texan taste buds can’t be beat.”
Since 1962, family-owned liquor store Spec’s has been providing top-notch service and an ever-increasing selection of tantalizing treats for hungry and thirsty Texans.
With over 80 locations in more than 35 cities, this once-small enterprise now boasts tens of thousands of products, including over 10,000 wines, in its larger locations. Get everything from wines, spirits and beers to cigars, gourmet foods and party planning services. Visit http://www.specsonline.com to find a Spec’s location near you.