Brooklyn Net’s minority owner, hip-hop mogul Sean “Jay-Z” Carter, has been an active face of the re-branded Nets, from designing the logo to appearing at press conferences to holding a series of concerts to celebrate the opening of the Barclays Center.
South Windsor, CT (PRWEB) October 22, 2012
The Brooklyn Nets move across the Hudson River from New Jersey has created a 189 percent spike in average ticket prices so far this year on Ticket Liquidator, a leading secondary ticket marketplace. New Jersey Nets tickets sold on Ticket Liquidator last season averaged $50.58; this season Brooklyn Nets ticket prices have averaged $146.17.
The Brooklyn Nets skyrocketed to the fifth-highest average ticket price this season, behind only the Los Angeles Lakers at $250.27; the Los Angeles Clippers at $223.52; the New York Knicks at $183.63; and the Miami Heat at $182.39. Besides the Nets move from New Jersey’s Prudential Center to Brooklyn’s new $1 billion Barclays Center, other factors have also influenced the spike in ticket prices.
Brooklyn Net’s minority owner, hip-hop mogul Sean “Jay-Z” Carter, has been an active face of the re-branded Nets, from designing the logo to appearing at press conferences to holding a series of concerts to celebrate the opening of the Barclays Center. Russian billionaire owner Mikhail Prokhorov has also demonstrated a willingness to spend money in pursuit of top free agents, most notably landing forward Joe Johnson in a trade with the Atlanta Hawks. While the Nets lost out on former Orlando Magic center Dwight Howard, who went to the Los Angeles Lakers, the return of all-star center Brook Lopez from an injury-plagued 2011-2012 season should solidify the interior of the Nets attack.
Still, the disparity in ticket prices from season-to-season is currently unrivaled in the NBA, as other teams have seen only small changes with the addition of high profile free agents. Los Angeles Lakers tickets were also the highest-averaged on Ticket Liquidator last season, even before the signing of Dwight Howard. And even with the loss of guard Jeremy Lin to the Houston Rockets in the off-season, New York Knicks tickets only dropped from the second-highest average ticket price to the third-highest ticket price so far this year.
Of course, the rise in the average price of Brooklyn Nets this season will only be sustained if the team is racking up wins on their new herringbone-patterned home-court. The Brooklyn Nets open the season at the Barclays Center against the cross-town rival New York Knicks on November 1, 2012.
Ticket prices in the secondary market are based on the true market value of the tickets being sold for high-profile events and these prices reflect what individual fans in the market place consider the true worth of an event to be and may be higher or lower than a ticket’s face value. The prices above represent the average ticket price on Ticket Liquidator as of Friday, October 19. Due to the nature of the secondary ticket market, prices are subject to change and may be higher or lower than the prices outlined above.
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