Evesham, Worcestershire (PRWEB UK) 7 January 2013
Since the ROK tool brand officially launched on Toolbox in the middle of 2012, they have consistently grew in popularity thanks to a clever marketing strategy implemented by the E-Commerce team. The marketing ploy involved a lot of reviews and free offerings to big names in the industry who have in return published reviews in magazines and online which has led to a large amount of searches for ROK tools in general.
To see what all the hype is about, the range of ROK tools can be found at the following link: http://www.toolbox.co.uk/rok-tools-17068-0000
Within the past 4 months, the majority of ROK tools have been reviewed and slashed in price. This week sees the last ROK tool (a 1200W circular saw) follow the rest of the pack and get tried and tested by tool enthusiasts.
Below is a short extract from the full review which can be found on the Toolbox blog or by clicking here.
“ROK has a tool that will meet all but the most demanding requirements for a price that won’t put too many demands on your wallet. The WCS1200 is a well-specified saw that, like most of the tools in the ROK range, will keep most users perfectly happy – it’s not a tool for professionals, but neither will it let you down when you need it to work hard.
The WCS1200 performed well in my tests. It glided through 19mm MDF and plywood without labouring, and the blade produced a good clean cut. Deep cuts in softwood were no problem either, whether across or along the grain. The new, sharp, saw blade helped here – this is one tool where a blunt blade will really dent performance.
Easy to operate, competent performance and light on the wallet – the WCS1200 is definitely deserving of a place in your toolkit.”
Scott Morris, Marketing Manager at Toolbox added: “Due to the increase in search volume for the ROK WCS1200 circular saw we’ve actually slashed the price in order to encourage sales and to give people a chance to experience a ROK product. Hopefully by doing this, buyers will realise the build quality and precision of ROK tools are nothing to laugh about and will lead to further purchases from our store. If not, they’ve still got a fantastic bargain – either way, the customer wins!”
The Toolbox website is currently ran from the constantly expanding Online Home Retail Network which at present hosts around 50 separate websites. These niche sites sell everything from electric & power showers on the Plumbworld site to Landmann barbecues on http://www.bbqbarbecues.co.uk. Online Home Retail Limited first started out as Plumbworld Ltd back in 1999 and since then it has been bought by the Grafton Group PLC in 2006 and received a major rebrand in 2012. The business now employs 60 people in its purpose built warehouse/offices and has a total turnover nearing £25 million per year.