Earthquake Versus Wine Rack in New Video from “Totally Unprepared”

How a wine rack shakes in an earthquake.

Sacramento, CA (PRWEB) September 29, 2011

What happens when a large earthquake simulator meets a pricey wine collection? Find out in the first “Will It Shake” installment from “Totally Unprepared”, as hostess Susan Jekarl heads to the University of California, San Diego to show viewers what happens when the earth starts moving and bottles start flying.

UCSD is home to the Jacob’s School of Engineering, where a large shake table is used to test models and structures to see how well they hold up against the forces of earthquakes. The wine rack doesn’t stand a chance.

This latest video is part of Totally Unprepared’s “Will it Shake” series – videos which showcase the impacts of an earthquake on common household items and the importance of securing such items to prevent damage and injury.

The “Totally Unprepared” campaign is a year-long collaborative effort between the California Emergency Management Agency, the California Seismic Safety Commission (CSSC) and the California Earthquake Authority (CEA). It is a unique and insightful multimedia campaign which aims to help Californians better understand their risk of earthquakes and how to prepare for them.

Based on recent research about what does and does not motivate people to prepare, “Totally Unprepared” uses social media, video, and mobile applications to increase pervasiveness of earthquake preparedness issues. A special 30-minute program is also being aired on twelve California Public Television Stations throughout the month of September.

Connect with Totally Unprepared for the latest information and resources at the following websites:

A message from CEA: With earthquake insurance from the CEA, you and your family will have the financial strength to rebuild. Working with our network of leading insurance companies, we provide claim-paying power and expert service. Together, we’re providing peace-of-mind no earthquake can shake. For more information, visit http://www.EarthquakeAuthority.com.

For more information about preparing for earthquakes and other hazards, visit http://www.calema.ca.gov.

The California Emergency Management Agency (Cal EMA) coordinates overall state agency preparedness for, response to and recovery from major disasters. Cal EMA also maintains the State Emergency Plan, which outlines the organizational structure for state management of the response to natural and manmade disasters.

Editors Note: Please contact Jordan Scott with Cal EMA if interested in obtaining exclusive behind-the-scenes footage of Totally Unprepared videos. Contact information:

Jordan Scott
Office of Media Relations and Public Information
(916) 845-8445
or media(at)calema(dot)ca(dot)gov

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