The Hub has opened up a range of cross-marketing opportunities, automatically identifying the players with the highest propensity for conversion.
Gibraltar (PRWEB) March 05, 2013
Utilizing the power of Traffic Generation’s Hub to track player behaviour, both within and outside of the game, has allowed Trophy Slots to categorize valuable clusters of players and identify their behavioural patterns. Propagating these potentially high value customers at an early stage has meant an increase in conversion rates and player values, creating a more lucrative ecosystem within the game and leading to an overall growth in revenue.
A key finding identified by the Hub suggests a positive link between social engagement levels and revenue generated within the app. Trophy Slots has reacted accordingly, increasing community activity and widening the spread of its social campaigns. With the most recent promotions encouraging two-way customer participation through the official Trophy Slots Community Page, the app has shown it has extended social reach outside of the existing channels in the game itself, thus encouraging brand engagement and increasing the potential for retention of high value players.
“We’ve long known that community engagement was an important factor for retention, but seeing the positive correlation between social activity and monetization levels has really given us the opportunity to kickstart our social campaigns in 2013,” said Lulu Jones, Marketing Manager for Trophy Slots. “We are offering players a range of ways to engage with the Trophy Slots brand, from interactive community competitions, to email and social marketing promotions that offer free coins for customers to play with in the app.”
As well as enabling Trophy Slots to increase revenue within the app itself, The Hub has also opened up a range of cross-marketing opportunities, automatically identifying the players with the highest propensity for conversion. This has created the opportunity for existing low value players in the app to be converted into high value players elsewhere, vastly increasing the ROI on marketing spend.
Andy Caras-Altas, CEO of Traffic Generation said “The implementation of The Hub into Trophy Slots has delivered excellent results, with the app showing a significant increase in conversion rates and player values. Aside from this, we have also identified a range of exciting opportunities for cross-marketing, giving Trophy Slots the opportunity to maximize the potential of every single player in its database.”
Trophy Slots is available to play on Facebook and currently has over 150,000 monthly active users.
For more information about The Hub and Traffic Generation’s full suite of social gaming optimization, management and marketing services, please visit http://www.trafficgenerationltd.com