San Diego, Calif. (PRWEB) March 29, 2013
In the spirit of the upcoming holiday, TrendSource conducted its annual Easter survey from a pool of volunteer respondents to determine consumer interest trends in the fields of retail, restaurant, and general budget planning.
Similar to the 2012 Holiday insights study TrendSource conducted a few months ago, frugality permeated the Easter study results, and they were skewed towards convenience of purchase while having more family-oriented celebration intentions as one might expect.
Here are some notable takeaways from the study:
Despite the trend towards thriftiness this 2013 Easter holiday, retailers can still capitalize on these consumer expectations to maximize profit. Remember, a one-size-fits-all approach is never the best strategy, so don't put all your eggs in one basket!
About This Study
TrendSource surveyed U.S. wINput users between March 20th and 26th, 2013. Results represent a total of approximately 100 respondents (rate of response differed by question). All respondents opted in to respond voluntarily.
TrendSource has the unique distinction as a market research organization with ISO 9001:2008 certification. TrendSource provides business intelligence, customer experience insight, compliance solutions, and other market research and data analysis programs that deliver measurable ROI. With over twenty years of experience, TrendSource’s customized solutions deliver highly efficient Customer Experience Programs that quantify service gaps, provide prescriptive/corrective solutions, identify trends, and provide actionable solutions through enhanced reporting and analysis.
For more information about TrendSource and/or this study, email trustedinsight(at)trendsource(dot)com