Email is still a pillar of marketing and for good reason: it is very effective.
Beltsville, MD (PRWEB) November 02, 2012
Vocus (NASDAQ: VOCS), a leading provider of cloud marketing software, announced today that its email marketing solution, iContact was ranked #1 on Website Magazine’s 50 Top Email Marketing Service Providers. This marks a return to first place and the fourth year in a row that iContact has ranked in the top of its class: #1 in 2009 and 2010 and #2 in 2011.
“iContact has definitely earned its place on Website Magazine’s Top 50 list of Email Service Providers,” said Website Magazine Editor-in-Chief Peter Prestipino. “Inclusion on the annual list by itself indicates a commitment and dedication to providing effective technology and services, but leading the list shows that iContact is the premier provider right now and, based on our research, positioned well to effectively serve existing and prospective customers in the future.”
In an article announcing the list, Website Magazine underscores the evolution in email marketing. “Despite marketers’ hesitancy and Web consumers’ seemingly open (yet unfounded) disdain for the channel, the email marketing service industry powers on – innovating at a feverish pace, adopting the most sophisticated technologies and integrating with third-party platforms that provide businesses with more meaningful insights and features, which move marketing metrics and business revenue in a positive direction.”
iContact was acquired by Vocus earlier this year with the intent on integrating email marketing into the Vocus Marketing Suite (VMS) – an integrated marketing suite that enables businesses to seamlessly engage in four cornerstones of marketing: search, social media, publicity and email marketing. VMS was launched in late 2011 and a new version, including email marketing, will be launched later this year or in early 2012.
“Email is still a pillar of marketing and for good reason: it is very effective,” said Vocus CMO Jason Jue. “Even as the overall marketing industry has evolved, amid a dynamic media landscape, so too have email solutions; we’re thrilled to be named to the top spot in the industry.”
Website Magazine’s Top 50 rankings are a measure of a website’s popularity. Ranks are calculated using a proprietary method that focuses on average daily unique visitors and page views over a specified period of time, as reported by multiple data sources. The website with the highest combination of factors is ranked in the first position. Conducting research, making formal comparisons and talking to existing clients and users before making and purchase decision is always recommended.
Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America and Europe. For further information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.
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