Boulder, CO (PRWEB) April 09, 2013
Did you know 96% of the U.S. population is using the Internet and search engines to find everything from cars, jobs, schools, books and even coaching? Today, there are 2.4 billion Internet users and with the skyrocketing demand for smartphones and tablets, the Internet is literally in palms of 1.1 billion smartphone users. The Internet has caused a paradigm shift in the way we communicate, interact and do business. There are already 20 million shoppers making purchases online and over 210 billion dollars being spent online each year.
“it took the radio 38 years to reach 50 million users and only took the Internet four years. Right now we are in the midst of an Internet Revolution, having a website isn’t a question anymore,” says Sara Sims Director of Business Development at CoachingWebsites. “With over 634 million websites, the question is, can your practice be found? The reality is, having an effective online presence will make or break a business.”
SEO: Search Engine Optimization
It is proven that 75% of users will never go past the first page in a online search. Search engine optimization (SEO) is the heart of getting your website ranked high in search engines. SEO refers to the process of improving volume and traffic to your site. With the Internet being the first place a person goes to for information, it is essential for business owners to have their practice easily found online. Some companies like CoachingWebsites specialize in effective website marketing as well as search engine optimization. Effectively optimizing websites is the process of structuring webpages so that they can be easily found, read and attractive to search engines. This can be done by:
-Networking through online directory listings
-Having effective title tags on all pages
-Updating content regularly
-Providing quality content
An effective online presence offers business owners infinite opportunities and possibilities 24/7. With the invention of online scheduling, eNewsletters, online payment processing and online resources, clients have greater expectations than ever. Effective websites allow coaches to provide the conveniences clients demand and increase their revenue and client-base. It is proven that online scheduling reduces admin costs and improves customer retention by 9.4%. The fact is, having an effective website isn’t just recommended, it is a priority for businesses to compete in this competitive market.