The June 27 one-day program will feature Wharton Professors Kevin Werbach and Jonah Berger
San Francisco, CA (PRWEB) May 29, 2012
What: Through the generosity of program sponsor Wharton Executive Education, in conjunction with Southwest Airlines, the Wharton Seminars for Business Journalists is announcing that up to ten journalists may receive scholarships that include free round trip air travel and tuition to the renowned program’s Wharton | San Francisco session on June 27, 2012. U.S. based international journalists are especially encouraged to apply. Besides air fare, the scholarship covers tuition, course materials, and most meals (but not lodging).
Through intensive lectures and hands-on exercises, the Seminars, led by the Wharton School’s most prominent professors, help reporters gain a better understanding of key business and economic issues. The June 27 one-day program will feature Wharton Professors Kevin Werbach and Jonah Berger on “Gamification” and ““The ‘Most E-Mailed’ List: Virality, Word-of-Mouth & Buzz” respectively.
When: June 27, 2012, 8:30 a.m. - 4:00 p.m. Registration deadline: June 20, 2012.
Where: The Seminar will take place at
Wharton | San Francisco
2 Harrison Street, 6th floor
San Francisco, CA 94105
How: Registration is required to attend this free Seminar. Visit the Seminar application and note Southwest Travel Scholarship interest under “financial assistance” field: http://whr.tn/LjM5um
Who: In recent years, reporters from media outlets such as the San Francisco Chronicle, New York Times, China News, CNN, Les Echos, CNBC India, Nikkei, Marketplace, Reuters, Bloomberg and Los Angeles Times have attended.
Eligibility: Applications are open to those employed as a print, broadcast, or online business journalist for legitimate media companies.
Key Take-Aways: Today’s global economy requires a strong foundation in business and economic knowledge for business journalists. At the Wharton Seminars for Business Journalists, participants:
- Gain an in-depth understanding of the fundamentals of business strategy including the role of leadership, the economy and competitive vision;
- Interact with colleagues from some of the world's leading business news organizations.
- Receive a Wharton School Certificate of Completion
For complete information on the Wharton Seminars for Business Journalists, visit http://www.wharton.upenn.edu/journalists or contact Peter Winicov, Senior Associate Director, Wharton Communications at +1-215-746-6471 or winicov(at)wharton(dot)upenn(dot)edu.
About the Wharton School:
The Wharton School of the University of Pennsylvania — founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The School has more than 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs; and an alumni network of 88,000 graduates.