Sunnyvale, CA (PRWEB) January 30, 2013
Aarki, a leading mobile monetization platform, today announced that it has completed the acquisition of the rich media startup Mobspire. Mobspire bolsters Aarki’s leadership in helping advertisers and publishers leverage innovative ways of engaging the mobile audience. As part of the acquisition, Mobspire founder Nitish Aitharaju will join Aarki as Head of Brand Advertising.
Mobspire complements Aarki’s strategy to bring innovative and high-performing ad formats to brand advertisers looking to drive user engagement, the most important key performance indicator (KPI). This acquisition provides immediate value to Aarki’s customers by helping them engage mobile users with rich ad experiences that are fun, interactive, and highly immersive.
“Mobspire has been working very closely with Aarki to bring rich media technology to a broader category of advertisers,” said Aitharaju. “By marrying the vast reach of Aarki’s audience network and targeting capabilities with Mobspire’s unique rich media technology, we are creating a tremendous amount of value for our advertisers and publishers across the world.”
This acquisition also marks a big win for Aarki’s brand advertisers seeking to drive performance across the purchase funnel with their mobile advertising spend. Ad units built on Mobspire benefit from a unique assortment of features designed to deliver a highly immersive experiences. Features include image galleries, product carousels, 360-degree product views, dozens of adver-games, store locators, and panoramic views. In addition, the ads have the ability to respond to a variety of mobile gestures like tap, swipe, shake, and make use of the device’s accelerometer.
“We’ve run hundreds of rich media ad units built on Mobspire’s platform and the results have been phenomenal. Rich media advertising done right can consistently deliver chart-topping results,” said Sid Bhatt, Aarki’s Chief Executive Officer. “We’ve consistently seen high click-through and engagement rates, with users on average spending 64 seconds in the ad units.”
Two-year old Aarki has grown significantly over the past year. In 2012, the company quadrupled in team size and maintains a global presence spanning North America, Asia, and Europe. The company has been profitable for quite some time and boasts a large list of premium publishers who’ve benefited greatly from better monetization. Aarki’s network now spans the top 100 apps across the world with premium publishers increasingly opting for Aarki’s monetization products.
Aarki is defining engagement based mobile monetization and reinventing the way people interact with mobile ads. Aarki delivers joyful experiences in ads and drives substantial increase in monetization for premium mobile publishers. For brand advertisers, Aarki delivers the brand message in immersive mobile ad units with maximum user engagement. For app developers, Aarki delivers quality user acquisition at scale.
Mobspire is a web based end-to-end mobile rich media platform enabling advertisers to rapidly create, deploy, and measure immersive ad experiences on mobile.
To learn more about this acquisition, please contact:
440 North Wolfe Road, MS-66
Sunnyvale, CA 94085