Seattle, Washington (PRWEB) March 31, 2013
accells technologies, a leading cybersecurity innovator of mobile ID and smart authentication services, is announcing the launch today of its demo-site BringYourOwnID.com, which authenticates identity for any digital service.
For the last two decades, authentication needs have been limited to access scenarios using username/passwords and VPN access scenarios using token/One-Time-Password (OTP)-based solutions designed 20 years ago for use in an offline world. In industries as diverse as finance, gaming, telco, healthcare, and social media, businesses today face a much higher risk exposure from the dark side of the internet, which is getting more effective and prevalent. At the same time, consumers (their customers) are holding their smart device aloft and taking control of their own IT services following the Bring-Your-Own-Device (BYOD) trend. The mobile-only paradigm requires a mobile-only authentication scheme. Authentication must move beyond passwords, be smarter than tokens and must protect more than access to services and infrastructure.
Customers want to initiate transactions securely in any channel-- e.g. whenverifying posts, sharing links, connecting their social media account or capturing sensitive user data (like the 3-digit secure code of a credit card).
Via one secure mobile app, accells enables people to use their smartphone as a mobile ID for smart authentication to any cloud, web, VPN, or mobile service across any channel - online, mobile, call center, or at the POS. accells is the first authentication product designed with online and mobile use in mind - irrespective of the type of access device or service being used. A context-based approach to multi-factor authentication enables an adaptive and stunningly simple usability using mobile push technologies.
To experience accells, accells has created http://www.BringYourOwnID.com, introducing accells Mobile ID for Smart Authentication.
Anyone with a smartphone – currently with an iPhone or Android and soon with Blackberry and Windows - can sign up at BringYourOwnID.com and test accells for several scenarios: how accells works for access to standard cloud services; how it identifies you in a call center scenario; and how a document link can be protected which requires identification with accells to be opened.
Eckhard Ortwein, CEO accells, states: “With BringYourOwnID, we are showcasing how smart authentication must work today. We deliver a usability which people love at much smarter security and much lower cost. We are enabling enterprises across all industries to apply a custom level of application control via accells. For your staff, this drives the BYOD trend. For your consumers, this provides smart notification and authentication, peace-of-mind in logging-in to your service, changing sensitive data and verifying transactions.”
accells’ core intellectual property securing mobile transactions and data-access is already patented in the USA, with multiple additional patents pending.
accells technologies is a leading cybersecurity innovator of mobile ID and smart notification and authentication services, addressing the lack of security inherent in user-managed passwords and the significant limitations of token/one-time-password based solutions.
Via one secure mobile app, accells enables people to use their smartphone as a mobile ID for smart identification and access to any cloud, web, VPN, social media or mobile service in any context - online, mobile, call center, or at the POS.
accells delivers a usability that people love, smart adaptive authentication, low total cost of ownership, applicability beyond securing access, and seamless protection of mobile transactions against phishing and trojans. accells secures remote access, cloud service access and single sign-on use cases against cyber threats. Beyond access, accells enables smart notifications, easy identification, transaction verification, smart SSO, approval and secure sharing workflows as well as secure data capture and feedback.