Traackr Strengthens Leadership as Market Matures

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SaaS pioneer and successful entrepreneur Jerome Ternynck joins Traackr’s Board of Directors and industry veteran Andrew Koeck spearheads data partnerships.

Traackr: Influencer Marketing Platform
Today, “online” is the distribution model and the current volume and growth trajectory of social data requires Traackr’s technology to identify the subject matter experts for a specific topic. No other company does this!

Traackr, the leading influencer marketing platform announced today the addition of two key team members with Jerome Ternynck joining Traackr’s Board of Directors and Andrew Koeck to develop partnerships for Traackr’s API.

Jerome Ternynck is a San Francisco-based serial entrepreneur, founder and CEO of SmartRecruiters. He is also a software as a service (SaaS) evangelist and has been a pioneer in the space. “I met the team at Traackr about 2 years ago and I have been very impressed with their ability to deliver on their vision for influencer marketing, and time the market,” said Jerome Ternynck. “I’m very excited to join Traackr’s Board of Directors at this stage of the company, as they are undoubtedly on the path to accelerated growth. I look forward to bringing my experience going through similar growth phases with the SaaS companies I built, and help Traackr take full advantage of the opportunities about to unfold.”

Andrew Koeck is a industry entrepreneur with over 15 years experience in building partnerships based on rich content including media and social data. As Co-Founder of DNA13 (sold to CNW Group, a PR Newswire company) he held the positions of President and Vice President of Partnerships. Today as Founder and CEO of Fuel Strategic, Andrew provides high-potential businesses his experience by developing strategy and revenue through strategic partnerships. At Traackr, Andrew Koeck will identify and drive revenue through licensing the access and search services of Traackr's influencer content to business intelligence platforms.

“The level of maturity of Traackr’s technology and platform is unprecedented for a company that has only received angel funding,” said Andrew Koeck. “There’s a very clear sense of purpose and direction that has made it possible for Traackr to focus on its core value of surfacing the right influencers and the right insights. Traditionally it was easy to identify a subject matter expert as they required the media to distribute their opinion. Today, “online” is the distribution model and the current volume and growth trajectory of social data requires Traackr’s technology to identify the subject matter experts for a specific topic. No other company does this! Business intelligence platforms exist to deliver actionable information to their clients and only Traackr can provide them with influencer identification and a content stream of conversations that drive influence specific to their client’s topic. I’m thrilled to be able to contribute as there are very clear and tangible opportunities to pursue and tremendous value we can deliver right now to partners.”

Traackr’s self service influencer marketing solution has seen exceptional growth in the past 12 months with leading companies and agencies such as JP Morgan Chase, Juniper Networks and FleishmanHillard leveraging the platform. Inbound demand for Traackr’s platform and data has also risen tremendously.

These two additions to the Traackr team mark an important step for Traackr and signal the recognition of the booming category of influencer marketing the company has shaped. “I couldn’t be more excited to bring such great talent to our team at this point,” said Pierre-Loic Assayag, CEO of Traackr. “We’re growing fast, and both Jerome and Andrew add such important expertise to the Traackr mix by having thrived in similar conditions before. I have no doubt they will each contribute in a very big way to help Traackr assert its leadership in a fast growing market.”

About Traackr

Traackr enables marketers to focus their social initiatives on the people who have the greatest ability to impact their objectives. The platform discovers, monitors and measures online influencers and the content they produce. More than 140 brands including EMC, JPMorgan Chase & Co and Thomson Reuters and half of the top 50 communications agencies use Traackr to drive successful social programs and earn more attention by engaging with the right people. You can learn more at Join Traackr on Twitter, Google+, LinkedIn and Facebook.

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Evy Wilkins
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