(PRWEB) October 09, 2012
Yesterday, the Australian affiliate network Commission Factory, launched a powerful new platform that the owners believe will allow it to continue to meet the demands of its rapidly growing number of online retailers, affiliates and agencies.
The new features, a culmination of 8 months of programming, user interface design and user experience testing, were designed with a focus on reporting, security and compliance, beefing up the network’s already robust systems.
Unexpected But Welcome Growth
The new platform is indicative of the owners’ approach to the affiliate marketing industry. Their aim of becoming a leader in the Australian affiliate industry was, they say, never going to be easy to achieve. But even they have been surprised by their ‘amazing’ growth.
"It was never about being the biggest” explained Commission Factory’s Managing Director Zane McIntyre. “For us it was about being a catalyst for change and seeing the affiliate industry in Australia excel and rival that of other countries".
“Our management team, all with experience in sales, affiliate marketing, design and development, love the industry we're in - the challenges it throws us each day and the ways in which we can rise to those challenges” continued Mr McIntyre. “The performance marketing model just makes so much sense - especially in today’s online and connected world."
Best Practices for Merchants and Affiliates
The new Commission Factory platform has a comprehensive support centre, complete with Q&As and training documents. Also on offer are now an even wider range of reports, export capabilities and more payment methods.
“We want our merchants and affiliates to succeed and their business to grow, and educating them on marketing and best practices speaks to this” explained Mr McIntyre.
"When we launched our affiliate network just over a year ago, we were really surprised at how much of a knowledge gap there was regarding affiliate marketing in Australia. So we have spent a lot of time training and speaking with our clients to ensure they're getting the most out of their affiliate programs and simplifying the network to be easily understood."
Growth Of Affiliate Marketing
Affiliate marketing is a paid-on-performance marketing channel, and affiliates are only reimbursed for their efforts when they successfully generate sales. Merchants (online retailers) regard affiliates as new ‘customer acquisition tools’ as well as brand advocates, giving online stores greater web presence and visibility.
“The affiliate industry is worth over $4.5 billion in the US, and, as a cost-effective, low risk marketing channel with measurable strategies and ROI for any online retailer or service provider” said McIntyre. “It has certainly taken off in Australia as well, and with this country’s early-to-adopt population, it is set to explode.”
“Australian retailers need to look not only at ‘online’ as part of their multichannel marketing but also affiliate marketing” said Mr McIntyre. “And the marketers who are honing their affiliate marketing skills now, and establishing themselves in our network, I predict, will reap the rewards long into the future.”
It is this growth that Commission Factory, with its newly launched platform and features, is positioned to meet.
For any online retailers or service providers interested in learning more about Commission Factory, and the features of its new platform, visit http://www.commissionfactory.com.au/MerchantTour/
About Commission Factory
Commission Factory is an Australian based Affiliate Marketing Network, currently focused on the Australian Marketplace. They supply a platform to online retailers and advertisers that want to establish an affiliate program quickly and easily. Affiliate marketing adds a powerful pay-on-performance marketing channel to increase online presence, brand reach and increase sales. Advertisers only pay after a sale has been validated, making the financial risk minimal.
Commission Factory acts as the intermediary between the two parties - the affiliates/publishers, and, the online retailers/advertisers. The web-based platform manages all sales tracking, security, commission payments and compliance. They also manage a pool of pre-qualified affiliates/publishers that are always on the lookout for new offers and online stores to promote.
For more information about this Australian affiliate network visit CommissionFactory.com.au