We have an important and potentially lifesaving message to deliver and are tapping shock humor to discuss a serious topic
Gurnee, IL (PRWEB) December 11, 2012
Alcohol abuse is a serious problem worldwide. The Bureau of Transportation Statistics estimates that 4 million U.S. adults reported driving under the influence at least once in 2010, causing 112 million alcohol-impaired driving episodes . Men accounted for 81 percent of these incidents. So how do you get a serious, responsible drinking message through to a carefree young man? Quest Products, Inc., a pioneer in consumer breath alcohol testers and maker of the best-selling line of AlcoHAWK Personal Breathalyzers, believes the best route is through humor. Guy humor. “I can’t believe they went there” humor. Through this innovative new marketing initiative, the brand effectively reaches a key audience to encourage men to take greater responsibility for their alcohol intake.
Quest Products, Inc. has seen sales soar since launching its first models in 1999. Increasingly, people are learning the value of using personal breathalyzers to help gauge their alcohol consumption and blood alcohol content. Yet, there is still so much more opportunity for education. From risking drunk-driving accidents and arrests, to causing property damage and injuries, to making unwanted sexual advances, to being tagged in embarrassing cell phone pictures, many young men fail to learn the lesson about responsible drinking until it is too late - until now. Quest Products, Inc., has taken a bold approach to breaking through to young males by debuting a new online video at http://www.AlcoHawk.net that's comically crude enough to go viral.
Titled “Too Much Information,” the new AlcoHAWK Personal Breathalyzer video takes the humorous route to deliver a serious message about the benefits of using a personal breathalyzer to monitor one's alcohol consumption. The new AlcoHAWK video depicts a group of young male friends socializing over beers at their neighborhood bar. The awkward banter eventually leads to the guys sharing the valuable lesson with their chagrined friend that personal breathalyzers are available, affordable and can help them know when they've had enough.
"While some might be shocked by the playfully risque content, our 'Too Much Information' video is designed to capture the attention of an important target audience - young men who like to hit the bars and shoot the breeze with friends," said Mark McGreevy, Vice President of Marketing for Quest Products, Inc. "We have an important and potentially lifesaving message to deliver and are tapping shock humor to discuss a serious topic: portable breathalyzers offer a convenient, affordable and socially-acceptable way for individuals to be more responsible drinkers. It is like having a sober friend in your pocket to tell you when to call a cab."
Visit http://www.AlcoHawk.net to see and share the video and to learn more about AlcoHAWK Personal Breathalyzers.