Trumbull, CT (PRWEB) April 30, 2013
When questioned about the “Sales Tracker” service Blum exclaims “It’s really a pretty straight forward service: providing a Point Of Sales Report to clients who do not have access to their own Nielsen or IRI databases. It fills a need for smaller companies who have smaller budgets and I am able to pass through some very attractive cost savings. But the real power comes from my many years of experience working with Nielsen and IRI data; for example how to properly analyze Lift and being able to add additional insights and implications not easily discernible from a rudimentary review of the report.”
Sales Tracking is a critical component in managing any consumer packaged product but Blum clearly understands that smaller organizations cannot afford a full Nielsen or IRI subscription or a full time analyst. This solution enables smaller companies to still get the essential data and analyses they need in order to manage their businesses. Blum indeed has strong relationships with both Nielsen and IRI has been able to negotiate prices well below market value; all data expenses are passed through without mark-ups.
Timing and costs vary based on the quantity, frequency and complexity of the reports, but the typical Sales Tracker is delivered in 2 weeks and the prices start as low as $5,000. That includes the Excel File and an executive summary.
Andrew Blum is a marketer and adjunct professor at University of Connecticut, living in Trumbull, CT. In addition to sales tracking, Blum has recently added consumer segmentation to his services as well. He has 15 years of experience in consumer research and marketing strategy. Blum can be contacted through his LinkedIn or through his website listed below for further information.