Bloomington, IN (Vocus) November 23, 2010
Author Solutions, Inc., the world leader in indie book publishing, has released its latest industry whitepaper titled: “The Democratization of Publishing,” written by Keith Ogorek, self-published author and ASI senior vice president of marketing. In the whitepaper, Ogorek credits the historical convergence of three technologies for bringing about the end of the publishing “aristocracy.”
Ogorek wrote: In the mid-1990s, the convergence of three emerging technologies laid the groundwork for a revolution in publishing. First, desktop publishing replaced traditional typesetting, which meant an individual could design a book more quickly and cost effectively. Second, the debut of print-on-demand (POD) technology meant copies of a book could be printed individually at costs comparable to traditional, large offset runs. Third, the Internet became a retail distribution channel. This leveled the playing field for authors who wanted to distribute their books broadly and cost effectively.”
In the decade and a half since this convergence, many authors and those in the publishing industry have been slow to accept the indie model. Ogorek cites the defection of a high-profile traditionally published author – marketing guru Seth Godin – to indie book publishing as just the latest example that the tide is turning within the industry.
“Mr. Godin “ditched” his traditional publisher and will self publish his next book and sell directly to his avid readers. In other words, he is taking his message directly to the people,” wrote Ogorek.
To view Ogorek’s whitepaper: “The Democratization of Publishing,” please visit http://www.authorsolutions.com/uploadedFiles/Whitepapers/PowerToPublish.pdf. For more information on Author Solutions, Inc. and its leadership of the indie book publishing revolution, log on to http://www.authorsolutions.com.
About Author Solutions, Inc.
Author Solutions, Inc. (ASI) is owned by Bertram Capital and is the world leader in indie book publishing—the fastest-growing segment of publishing. ASI’s self-publishing brands—AuthorHouse, AuthorHouse UK, iUniverse, Trafford, Xlibris, and Wordclay—have helped more than 85,000 authors self-publish, promote, and bring to market more than 120,000 new titles. Through strategic alliances with leading trade publishers, ASI is making it possible to develop new literary talent efficiently and provide authors a platform for bringing their books to market. Headquartered in Bloomington, Indiana, ASI also operates offices in Indianapolis. Visit http://www.authorsolutions.com, or call 1-888-519-5121 x5376 for more information. Follow us on Twitter @authorsolutions.