Melbourne, Victoria (PRWEB) December 31, 2012
On 13 December, Google Analytics released on their blog three web clips making light of the frustrations online shoppers experience with bad search engine optimization and website practices. Melbourne SEO Services, one of Australia’s leading SEO companies, says these spoof videos further emphasize the importance of the best SEO practices they teach and implement. “These official Google Analytics videos add weight to our educational courses and standard procedures” says David Jenyns, online marketing expert and owner of Melbourne SEO Services, “By watching the frustration caused by bad tactics, the videos have released a big ‘ah-ha’ moment for many students and clients of SEO.”
To many business owners, their understanding of the inner workings of how websites are found by their visitors is convoluted at best. It’s this haziness that blocks their comprehension of why using best SEO practices on their website is of the utmost importance to their longevity and success.
Helping explain the importance of using the right methods, Google Analytics recently released a trio of satirical videos showing just how irritating bad SEO and website practices are to visitors. What’s more, two out of the three videos show customers actually leaving without purchasing.
David says, “Google is the world’s search engine goliath, and their videos show the real-world impact of what can happen if a site doesn’t implement best SEO practices. It’s really underlined that the methods applied by Melbourne SEO Services are amongst those favorably viewed by Google.”
David continues by saying these videos help put into layman’s terms the critical nature of utilizing proper SEO methods, “By touching on site searches, landing page optimisation, and online check-out in these videos, Google recognizes the importance of using the right SEO methods, which are the same ones we’ve been teaching and implementing for years.”
The site search video emphasizes the significance of getting website keywords right. David further remarks that this is amongst the first lessons he teaches all his students and clients. He says “Even though it seems easy enough, what most people get wrong is not using the correct keyword for their product or service. Google’s video clearly shows the disconnect between the phrase the customer is using, and the keyword the provider attached to their product.”
David goes on to say “The landing page optimisation video displays exactly the frustrations visitors have on bad websites. An integral part of what we teach at Melbourne SEO Services is that the landing page must give the user exactly what they’re after.” Google’s spoof video on this follows a customer who is increasingly agitated by unnecessary sales and advertising of products he doesn’t want, to then be redirected to a “404 Not Found” page before he finally leaves.
“Even though the last video focuses on online check-out,” David continues, “it’s really about not putting too many hurdles and catches in the way for customers to make their decision to purchase or use your services. The best SEO practices will always make it easy for customers to find what they’re looking for, and to purchase it without hassle. This is a fundamental rule at Melbourne SEO Services.”
David says he’s looking forward to Google releasing more videos of this nature because they reinforce his company's standard processes as being the methods search engines support, “Even though they’re satirical, these videos have really hit home for our students and clients. They show that search engines like Google view SEO methods, like the ones we utilize, as seriously important.”
Click here to watch the Google Analytics’ parody videos, or to learn more about the best SEO practices from Melbourne SEO Services, visit: http://www.melbourneseoservices.com/category/seo-blog/
About Melbourne SEO
MelbourneSEOServices.com is a full service search engine optimization (SEO) consultancy, based in Australia, but with a worldwide client base.
Known for being at the cutting edge of strategic SEO practices, the company delivers a growing suite of services including: on-page and off-page search engine optimization, article distribution, Google Places listing, SEO press release service, web video production and one-on-one consulting.
Melbourne SEO Services Director, David Jenyns, has, over several years, built a team of experts who are niche experts to support the business, and who share his ethos for ethical, professional internet marketing.