Belmont, CA (PRWEB) May 15, 2013
BlogHer, Inc. announced today that Mary Beth Gonzalez, who joined the company in February 2012 as Senior Vice President of Sales Marketing, has been promoted to Chief Marketing Officer.
Reporting to Co-Founder and CEO Lisa Stone, Mary Beth will lead the marketing strategy and partner relationship management for BlogHer’s entire digital and event sales force, developing custom content and creative services to leverage the company’s unique approach to storytelling and cross-platform engagement. Her team defines and articulates the value of the quality content, advocacy, and advertising BlogHer distributes to engage 92 million women monthly across thousands of premium blogs, Pinterest™, Facebook® and Twitter™, and as hosts of the largest conferences for women in social media.
“Since joining BlogHer, Mary Beth has unleashed an entirely new level of creativity and engagement in BlogHer’s marketing and customer services that is evident in our revenue growth,” said Lisa Stone, CEO and Co-Founder, BlogHer, Inc. “Her specialty is leading sponsor partners, influencers and in-house experts alike to advocate for and deliver on beautiful, social, and effective products for our partners and our community.”
Prior to joining BlogHer, Mary Beth led sales marketing for Univision Interactive Media, building best-in-class sales solutions across digital, mobile and video. She began her career in the highly-esteemed Account Management Training Program at DDB Needham. From DDB, Mary Beth was recruited to lead account management at Mad Dogs and Englishmen, then moved to the client side as director of advertising for USA Networks where she led marketing for USA Network during four years in which it was the #1 cable network.
BlogHer (http://www.blogher.com) is the leading cross-platform media network created by, for and with women in social media. BlogHer delivers quality advocacy at scale for brands seeking to engage in authentic and persuasive dialogue with moderated communities led by more than 7,000 leading influencers who reach an audience of 92 million across premium blogs, Pinterest™, Facebook®, Twitter™ and social media, including 55 million blog readers alone (Source: Nielsen Site Census, March, 2013). Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer publishes and syndicates news, information, advice, recommendations and research on women in social media across interest areas as well as on BlogHer.com. The Company also hosts the world’s largest conferences for women in social media.