Our companies’ products are true complements to one another, and more importantly, are both necessities for those that prioritize fitness, yet strive to remain connected and aware.
East Syracuse, NY (PRWEB) May 14, 2013
AfterShokz, the brand known for its unique open ear headphones powered by patent pending bone conduction technology, is pleased to announce their strategic partnership with P28™ Foods, the leader in healthy bread products and high protein foods. Both Syracuse-based businesses have more than geography in common—the two young and innovative entrepreneurships have a shared mission: creating products that support a healthy lifestyle.
In the spirit of encouraging outdoor activity, AfterShokz developed stereophonic headphones that offer the most safe and comfortable way to tune in to music or a phone call without tuning out surroundings. AfterShokz open ear headphones rest comfortably in front of the ears and utilize patent-pending bone conduction technology to transmit sound through the listener’s cheekbones to the inner ears, bypassing the eardrums completely. With nothing inside or covering the ears that could inhibit ambient noise, anyone participating in activities, especially outdoors—running, cycling, skateboarding, hiking, skiing and commuting, for example—can tune in to music or a phone call without sacrificing their ability to remain alert. The brand’s delivery of this unmatched open ear listening experience has evolved the sport and Bluetooth headphones category by changing the way people listen. This ability to stay connected safely and communicate seamlessly is in effect motivating increased outdoor activity and an overall healthy lifestyle.
In a similar revolutionary fashion, P28 was formed when a team of three brothers in the bakery business and a personal trainer/nutritionist set out to create a line of nutrient and protein packed bread products perfectly formulated to build and fuel a healthy body. The P28 team credits the most efficient achievement of fitness goals to a blend of proper nutrition and exercise.
“Joining forces with a complementary brand that shares our goal of motivating the masses to aspire to a healthier lifestyle makes sense, because we speak the same language and can achieve success through the same message,” said Bruce Borenstein, president and CEO of AfterShokz. “It’s an added bonus that P28 headquarters are practically in our backyard—our newfound alliance is kismet.”
The companies have already begun cultivating cross-promotional sales programs set to roll out within the next 30 days. The launch of a bilateral campaign featuring P28 Co-founder and IFBB Pro, Billy Sullivan, inspires an overall healthy lifestyle, featuring the benefits of premium nutrition and exercise, from the boardroom to the gym and everything in between. “Our companies’ products are true complements to one another, and more importantly, are both necessities for those that prioritize fitness, yet strive to remain connected and aware,” said Billy Sullivan, fondly known as ‘The Breadman’. “I know this to be true because I’m an actual AfterShokz sport headphones customer! The ability to tune out the world safely, yet communicate seamlessly at will makes me more efficient and enhances my healthy lifestyle.”
More details outlining the companies’ blended programs will be announced shortly. Those interested in interviews with both principals, Borenstein and Sullivan, can schedule them with the AfterShokz publicist: kim(at)social4media(dot)com or 480.353.0429.
AfterShokz brings patent pending bone conduction technology, initially developed for military special operations and law enforcement by Voxtech in 2001, to everyday sport, mobile and Bluetooth headphones. AfterShokz offers consumers a more comfortable, healthy and safe listening experience with several innovative models of open ear stereo headphones. Unlike conventional headphones and earbuds that use the eardrums to transmit sound, AfterShokz open ear headphones sit comfortably in front of the ears and transmit sound through the listener’s cheekbones to the inner ears, bypassing the eardrums completely. To learn more about the company’s use of bone conduction technology and detailed features of these award-winning headphones, please visit http://www.aftershokz.com. Stay connected to AfterShokz socially by giving the brand a thumbs-up on Facebook, following on Twitter or visiting the blog.
About P28™ Foods
P28™ was developed in 2008 when a team of three brothers in the bakery business and a personal trainer/nutritionist set out to create a healthy line of bread products fit for fitness enthusiasts, but also enjoyable to eat everyday. Made with only the finest ingredients, P28 is perfectly formulated to build a healthy body. The first original high protein bread on the market, P28 is made with 100% whole wheat, is packed with 28 grams of the highest quality whey isolate protein, has 8 essential amino acids, is a good source of fiber and is cholesterol free. Based in Syracuse, NY, P28 is also the developer of high protein bagels, flat bread and peanut butter spreads. For more information about P28 products, recipes, reviews and events, visit: http://www.p28foods.com.