Customers who are asked to engage stay on sites longer. That not only increases click-through rates, it also leads to conversions, and ultimately sales.
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Toronto, Ontario (PRWEB) April 07, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for creating engaging calls-to-action that result in conversions.
As the experts at Numero Uno Web Solutions note, search engine optimization (SEO) and online marketing campaigns are results-oriented. To be successful, content has to be original and relevant and has to generate sales. One of the most popular ways to engage visitors is through a call-to-action, which is a word, phrase, image, audio clip, or video that attempts to persuade users to subscribe, register, or purchase something. Some common online calls-to-action include “click here,” “add to cart,” and “call now.”
“Customers who are asked to engage stay on sites longer. That not only increases click-through rates, it also leads to conversions, and ultimately sales,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “Without a call-to-action, content marketing is just ineffective copy.”
According to Numero Uno Web Solutions’ top tips, for a call-to-action to be effective, small- and medium-sized businesses need to understand their audience, what they want, and how it can be used to get visitors to follow through with an action.
“Web sites that want to increase conversion rates need to ensure a call to action and contact information is on every landing page,” adds Wu. “This way, customers know how to reach the business if they want to make a purchase or ask questions. It’s also important for brands to be consistent with their call-to-action. Keeping it in the same place on each page and using the same language.”
According to the SEO experts, businesses need to exceed the customer’s discriminating expectations. To encourage a call-to-action, small- and medium-sized businesses can provide free “extras,” such as a tutorial, special report, or infographic, accessible only if they fill out a contact form or perform another call-to-action.
“There’s more to a web site than just about having an online presence. Web sites represent a company’s brand and are a reflection of a company’s reputation. It’s impossible to build a successful online business if the marketing strategies fail to generate sales. A well-crafted call-to-action can drive sales and turn visitors into customers,” Wu concludes.
Whether a business wants to increase its online presence or begin establishing one, the experts at Numero Uno Web Solutions can help create a targeted SEO marketing campaign—one that implements targeted calls-to-action that help boost conversions and generate sales.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).