San Diego, CA (PRWEB) November 17, 2012
One of the most contentious presidential campaigns in modern history is over, but the lessons it carries for marketers will be studied -- and emulated -- for years.
“While the 2008 presidential election proved the power of social media on a grand scale, 2012 was more about messaging and strategy -- specifically, about getting those elements right,” says Jeremy Durant, business principal at Bop Design, a San Diego marketing agency that has helped hundreds of clients boost response through effective, strategic web design.
“The Obama camp obviously hit the ball out of the park, while the Romney team seemed to have more misses, more errors and fewer hits. We’ve identified five election takeaways that small business owners can heed when marketing to their clients and prospective clients.”
The Five Obama Victory Takeaways:
“While most company owners don’t compare their businesses to political campaigns, there are similarities,” Durant says. “After all, staying in business ultimately comes down to who accumulates the most customers who show their support by voting with their dollars.
“Marketing professionals should do their homework to make sure every campaign is on a winning path. By using modern marketing tools available to everyone, like the Obama campaign did, marketers are more likely to sail to victory whenever they step up to the plate.”
About Bop Design
Bop Design is a boutique marketing communications firm headquartered in San Diego with offices also in the New York metro area. We express a business’ values through brand development, advertising, design and web design. We also help attract a firm's ideal customer through search engine optimization and social media marketing services. The marketing firm's focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.