CallRail is a useful and interesting tool for small businesses that need to make more sense of their search efforts and follow up with phone calls. They will end up optimizing each lead with concrete actions, thereby increasing their chances of success
Atlanta GA & Barcelona, Spain (PRWEB) May 06, 2013
CallRail makes it easy to track which ads and keywords make a business phone ring. With CallRail, businesses can create tracking phone numbers instantly and get reports in real-time. CallRail´s objective is to help increase advertising ROI by identifying the marketing channels that make the phone ring. CallRail works by correlating incoming phone calls back to the campaign that drove the call.
According to GetApp, CallRail is a unique niche application that is very useful to track the effectiveness of organic and PPC marketing campaigns down to the keyword level. It helps business owners know which ad campaigns to double down on, and which to cut. An additional benefit is to use the solution to record telephone calls and use this material as instructional materials to train sales staff and measure quality of incoming leads.
CallRail can also empower small businesses with customized service, identify and track actual conversion rates for websites.
The solution is well suited for small businesses selling over the phone and digital marketing agencies.
CallRail achieved the following ratings:
Ease of use: 4/5
Ease of deployment 4/5
“CallRail is a useful and interesting tool for small businesses that need to make more sense of their search efforts and follow up with phone calls. They will end up optimizing each lead with concrete actions, thereby increasing their chances of success,” said the GetApp reviewer.
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CallRail is a provider of call tracking software that helps thousands of businesses increase advertising ROI by tracking and analyzing phone call conversions. CallRail’s platform features campaign-level and keyword-level call tracking, call recording, dynamic number insertion, and integration with dozens of cloud software providers, including Google AdWords and Google Analytics.
CallRail was founded in 2011 and is headquartered in Atlanta, GA. For more information about CallRail, visit http://www.callrail.com.
GetApp is the largest independent online marketplace that helps small to mid-sized businesses and startups discover, evaluate and manage the perfect cloud business apps for their needs. Its mission is to support millions of users in their "best app" research with comprehensive directories, interactive search tools, side-by-side comparison tables, user reviews and app evaluation resources.
In addition, GetApp serves as a global online marketing channel for thousands of cloud business application developers. GetApp operates primarily in North America and the U.K. It is privately owned and backed by Nauta Capital.