Marina Del Rey, CA (PRWEB) February 01, 2012
Cooking.com and celebrity chef Cat Cora announced a new partnership, with Cooking.com building and managing an online cookware store for Cora's official web site. In January 2011, Cora launched Cat Cora by Starfrit, her first line of cookware and introduced Cat Cora’s Kitchen by Gaea, her own line of Greek specialty products, which includes olives, olive oils, vinegar, cooking sauces and tapenades. Visitors to her site can purchase a full assortment of her own branded items, including cookware, cutlery, cooking tools, cookbooks, gourmet foods and kitchen storage products.
Tracy Randall, CEO of Cooking.com, had this to say: "We are excited for the opportunity to partner with Cat Cora. We believe that our expertise in e-commerce and online marketing and Cora's media presence, which has made her one of the culinary communities most recognized names, will work together to support the growth of her personal line of kitchenware."
Cora’s passion to teach families healthy eating habits has clearly influenced her product lines. Together Cora and Gaea represent the best of a healthy Mediterranean lifestyle, and Cat Cora by Starfrit is line of versatile cookware that makes mealtimes easy for even the busiest families.
"Having healthy options can be difficult when you are a working parent," says Cora, celebrity chef and mother to four boys. "Now, all of the products I've created to make healthy home cooking more accessible are in one place and consumers can purchase high quality products and ingredients to make nutritious meals day after day."
Cooking.com is transforming online shopping in the food and cooking space by going to customers and building innovative, entertaining shopping experiences with trusted brands. Cooking.com operates 14 uniquely branded stores including: Food Network Store, Rachael Ray Store, Paula Deen Store, Calphalon Store, Betty Crocker Store, Pillsbury Store, Steamy Kitchen Store, Marley Coffee and Epicurious Store. Powered By Cooking.com delivers high touch, branded e-commerce solutions and category expertise, enabling partners to attract consumers, drive membership and build new revenue opportunities. http://www.cooking.com
Cooking.com offers its customers access to over 60,000 products for the kitchen as well as recipes, menus, collections and a growing library of member-submitted cooking content. The company is committed to providing its customers with an exceptional experience and is the recipient of numerous awards for customer satisfaction. Cooking.com was founded in 1998 and is based in Marina Del Rey, CA.
About Cat Cora
In 2005, Chef Cat Cora made television history by becoming the first and only female Iron Chef on Food Network's Iron Chef America. The mother of four boys has authored three top-selling cookbooks, opened three restaurants in partnerships with Macy’s (CCQ), Walt Disney World Boardwalk Resort (Kouzzina by Cat Cora), and her newest venture, Cat Cora’s Kitchen, which opened in the Virgin Terminal 2 at San Francisco International in April 2011 and in the George Bush Intercontinental Airport in Houston in December 2011, as well as launched her own collection of wines, entitled Coranation. In May 2012, Cora steps out of her chef’s jacket into a new role as host, alongside Curtis Stone, for Bravo’s new show 80 Plates Around the World.
In January 2011, Cora launched her first line of cookware with Starfrit, Canada’s leading purveyor of eco-friendly cookware and kitchen gadgets, and introduced her Cat Cora’s Kitchen line of olive oils, vinegar, cooking sauces and tapenades by Gaea, the leader in Greek specialty food products. Cora released her first children’s book, Suitcase Surprise for Mommy (Dial Books, 2011) a sweet and comforting tool for kids and parents to use when Mom or Dad have to travel, in March 2011. Cora is the co-host for Disney’s “Muppets Kitchen with Cat Cora” and “Hasty Tasty” web series, and is currently a contributing food & lifestyle editor for O, The Oprah Magazine. In 2004, Cora, an avid philanthropist and UNICEF spokesperson, founded Chefs For Humanity in response to the tsunami disaster in Indonesia. This not-for-profit organization has partnered with Share Our Strength as well as the World Food Programme to provide nutrition education and hunger relief worldwide.