The new report lets Brand Managers keep a pulse on their brand performance in the simple, intuitive view that ToolBox Advantage™ is known for.
Toronto, Ontario (PRWEB) March 11, 2013
Category management specialist, ToolBox Solutions, officially announced it added a new Brand Scorecard to its advanced reporting platform, ToolBox Advantage™. The new report lets Brand Managers keep a pulse on their brand performance in the simple, intuitive view that ToolBox Advantage™ is known for.
Media spend, channel penetration and retailer development are important factors to a brand’s success and achieving brand share targets. The Brand Scorecard integrates these KPIs to provide a clear snapshot of a brand’s health. A Brand Manager quickly sees whether they are winning in the market and why.
“Simplifying insights for CPG and Retailer personnel is key for achieving ROI.” Mark Shepherd Co-Founder and General Manager at ToolBox Solutions. “The Brand Scorecard delivers on this for Brand Managers.” He added.
ToolBox Advantage™ is a web-based, data analytics reporting platform for category management professionals, executives and sales managers. The reports are insight-driven and presentation-ready, allowing users to focus on using the data rather than reporting on it.
ToolBox Solutions® is a Global Premium Full-Service Category Management provider to leading Consumer Packaged Goods Companies, Retailers and Brokers. Established in the late 1990’s, ToolBox Solutions has a proven track record in delivering customized and result driven solutions for the Consumer Packaged Goods Industry.