(PRWEB UK) 23 March 2013
Online comparison website Cheap.co.uk has advised it has improved the amount of information taken from quotes to help aid and assist marketing.
A spokesmen for the online comparison website commented: “by taking advantage of the quote information we will be better informed as to how users are looking to make use of our services and where to target any marketing and offer promotions. It’s something relatively simple but sometimes simplicity is all that’s needed and we hope by using data gained from this enhancement in the web site we can really target the core users of our services and offer them the best results.”
The company advised they would particularly be looking towards the travel quote data first in an effort to offer the best promotions possible for travellers booking their travel extras in advance, areas such as travel insurance, airport parking and car hire are to be targeted.
Cheap.co.uk is an online comparison website helping users to find a great deal on travel extras, various forms of insurance, financial products plus much, much more.