Dallas, Texas (PRWEB) December 24, 2012
Packaged Food in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market for Packaged Food in China is set to change.
Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
In 2012, retail value sales of packaged food are expected to grow faster than in 2011. Although the Chinese economy faced some serious difficulties and pressures of economic slowdown, consumers still expressed high demand for packaged food. The rapid growth rate was due to the demand for packaged food, as well as rising unit prices over the year. Manufacturers raised retail selling prices or reduced promotions to increase their profit margins, or to cover the increasing raw materials, labour and transportation costs.
Increasing health awareness speeds up the development of healthy packaged food
With increasing health awareness amongst Chinese consumers, health and wellness packaged food was highly welcomed. On the one hand, manufacturers introduced products with functional ingredients, natural healthy products and products with lower levels of fat and sugar. On the other hand, consumer education through advertising and marketing activities highlighted the benefits of these products. Thus, health and wellness packaged food recorded much faster growth than standard packaged food.
Fierce competition exists between domestic and international brands
Domestic and international companies witnessed fierce competition in the review period. However, most consumers expressed more confidence in international brands, given that domestic packaged food faced some food safety problems during the review period. This was a good opportunity for international brands to expand their product portfolios and increase their market shares. At the same time, domestic companies emphasised food safety to increase consumer confidence.
Supermarkets and hypermarkets maintain strong positions
Supermarkets, hypermarkets and independent small grocers are expected to remain the leading distribution channels for packaged food in China during 2012, whilst the distribution share of supermarkets and hypermarkets is also set to increase. Both supermarkets and hypermarkets developed very rapidly in the review period, due to the comfortable and convenient shopping experience. Consumers were also attracted by the various discounts and special promotions, as well as programmes such as loyalty points. Furthermore, many packaged food products, such as frozen processed food, are mostly found in supermarket and hypermarket chains, as they require special freezers.
Packaged food is expected to see dynamic growth
Packaged food is expected to see dynamic growth over the forecast period. Although packaged food in some developed cities in China is close to maturity, consumers with increasing disposable incomes are willing to trade up to premium products, which they consider offer better nutrition. Besides, manufacturers will seek more opportunities in third- and fourth- tier cities, as well as rural areas. With increasing health-consciousness, consumers will continue to look for health and wellness products, providing opportunities for branded players to launch more products in the forecast period.
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