Herbal toothpaste is popular niche for domestic brands
San Francisco, CA (PRWEB) April 21, 2013
In the five years through 2013, revenue for the Toothpaste and Toothbrush Manufacturing industry in China has been growing 9.5% annually. In 2013, IBISWorld expects the industry to generate $2.6 billion.
Demand for daily-use industry products like toothpaste and toothbrushes has been increasing in line with household income levels and consumption power. Other industry products, such as whitening strips, dental floss, and mouthwash, only account for a small proportion of industry revenue, says IBISWorld.
The major companies in the Toothpaste and Toothbrush Manufacturing industry are foreign-invested and have dominated the Chinese market for many years. These include Colgate Palmolive, Procter & Gamble, and Unilever. Domestic brands continue to lose market share to these major foreign firms, as Chinese consumers, increasingly conscious of dental hygiene practices, look to well-known and reliable foreign brands for their needs. As a result, the Chinese government has placed strict regulations on toothpaste manufacturers, requiring all ingredients to be listed specifically on packaging.
Standards for herbal toothpaste, a growing niche product segment in the industry will likely be introduced in the next five years, says IBISWorld. The competitiveness of local brands, like Liangmianzhen and Lengsuanling, in this product segment has been increasing.
For more information, visit IBISWorld’s Toothpaste and Toothbrush Manufacturing in China industry report page.
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IBISWorld Industry Report Key Topics
Businesses in the Toothpaste and Toothbrush Manufacturing industry in China manufacture oral healthcare products, including toothpaste, toothbrushes, teeth strengthening paste, mouthwash, dental floss, and whitening strips.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.