The goal is to have the professional’s name in front of clients as often as possible without being annoying or intrusive. Sending appointment reminders, birthday wishes, gift cards for the most valued patients and newsletters make a powerful statement.
Denville, NJ (PRWEB) November 20, 2012
Communication is the key factor in relationships of all types and it is essential for creating loyal patients who can’t wait to refer their provider to their family, friends and business associates. No matter what the practice owner’s specialty, they will benefit from on-going patient contact.
Chhoda shares tips to chiropractors in order for them to build good relationships with their patients.
Leverage Current Patients
Contacting existing patients once a week is an effective means of building long-term relationships and creating a source of referrals. “Each patient feels special and they reciprocate the feeling,” said Chhoda. “Practice owners should spend less time and money chasing new business and patients, and more time working on their base of existing patients.”
Patients and prospects should be viewed as a mass of individuals seeking direction. Practice owners that are inconsistent with reminders, appreciation and other forms of patient contact can cause patients to seek services elsewhere.
Chhoda recommends office systems such as Clinical Contact or Chiropractic Newsletter that provides multiple methods of communication. Text and voice messaging is available for tech-savvy patients, along with phone and regular mail for those who haven’t transitioned to the digital age.
Use Multiple Methods
Practice owners should not to rely on a single method of contact alone. Some patients, especially the younger ones are more likely to respond to text or voice messages, while older patients appreciate a postcard, phone call or email, and a fax. Chhoda advises owners not to discard any method as inconvenient or outdated.
“The average patient must hear your message at least 10 times before they consider you to be a prime provider. I recommend two to four contacts each month to gently sway the masses in your favour,” said Chhoda.
Constant contact with patients can take many forms including email, phone calls, newsletters and downloadable materials. The goal is to have the professional’s name in front of clients as often as possible without being annoying or intrusive. Sending appointment reminders, birthday wishes, gift cards for the most valued patients and newsletters make a powerful statement.
Chhoda’s new tips for creating effective patient communications builds relationships with clients that result in repeat business and multiple referrals. Patient contact doesn’t have to be costly -- it's an investment in the practice’s future.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.nitin360.com.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.