Civicom Announces Webinar Getting to the Insights You Need with Text Analytics

Civicom Marketing Research Services will once again feature their Text Analytics service via a free webinar entitled Getting to the Insights You Need with Text Analytics.

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Client feedback indicates there is a strong market interest in data management solutions that focus on the smaller but still significant amounts of data that result from qualitative studies.

Greenwich, Connecticut (PRWEB) May 16, 2013

Greenwich, CT, USA, May 16, 2013. Civicom Marketing Research Services will once again feature their Text Analytics service via a free webinar entitled Getting to the Insights You Need with Text Analytics. This return engagement is on May 21st at 1PM Eastern Time. Participants will see how Qualitative Text Analytics can notably shorten the time it takes to analyze research project data.

Documentation and Analysis make up a significant amount of a researcher’s work. These processes involve sifting through pages of data to come up with the information that will comprise the final report of the research project. Civicom Text Analytics is a marketing research solution that has been developed to become a research professional’s aid, making tasks easier through the use of automation.

Participants in Civicom’s first Text Analytics webinar were enthusiastic about how the service has great potential as a research analysis tool because of its speed and practicality. As a result, Civicom Marketing Research has decided to offer an update webinar on Qualitative Text Analytics. According to Amor de Castro, Civicom Facilitator for Mobile and Online Innovation, “The feedback from our first Text Analytics Webinar indicates that there is a strong market interest in data management solutions that focus on the smaller but still significant amounts of data that result from qualitative studies.”

When a research project involves a large number of respondents, data processing ties down researchers because it takes up a large amount of time. Civicom Qualitative Text Analytics employs automated techniques combined with our technical expertise that significantly reduces the direct amount of time in the preparation of research for analysis. This rapid sifting and fast data extraction effectively shortens data analysis from days to moments.

A case study will be presented to participants of the webinar on Getting to the Insights You Need with Text Analytics. Attendees will be able to see how Civicom Qualitative Text Analytics was utilized to tackle a research project that involved nearly 3,000 pages of raw data for processing and analysis.

Those who want to sign up for the Getting to the Insights You Need with Text Analytics webinar may register through this link or you can also contact Civicom Marketing Research at 1-203-413-2423.

Civicom Marketing Research is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and Focus Groups, online multimedia boards, and mobile qualitative research that enable projects to have extensive, global reach.


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