The myth is that cold calling and telemarketing is all about setting appointments, and is therefore a hit or miss phenomenon; with far higher expectation of misses than hits. Telemarketing is about so much more than just finding appointments!
Boston, MA (PRWEB) April 09, 2013
Entrepreneurs who dread the idea of telemarketing – and yet need to reach prospects over the phone so they can promote their business and generate sales – can now get the no-nonsense advice, tips and tricks they need in Ceri Ruenheck’s no-cost eBook "Cold Calling for the Clueless," and also enjoy a new addendum that provides marketing tips for social media tools and strategies, such as landing pages and content marketing.
Cold Calling for the Clueless outlines a proactive approach that entrepreneurs – who include everyone from small business owners to enterprise executives – can use to master the fine art of over-the-phone lead generation, lead qualification, business promotion and sales conversions. There’s a good balance of insight and instruction, coupled with examples and encouragement.
“When I wrote Cold Calling for the Clueless six years ago, I did it because I knew that, at some point, entrepreneurs must add telemarketing to their marketing campaigns, because it's the only method that lets entrepreneurs speak directly to their target audience,” commented Ruenheck, whose company It’s Your Call was established in 1994 to provide business-to-business telemarketing services to small businesses in the greater Boston area and beyond. “However, while the telemarketing principles in my ebook are as valuable today as they were six years ago, there are exciting new marketing media tools and strategies available that entrepreneurs can take advantage of to really drive their telemarketing results.”
Ruenheck also noted that she understands why so many entrepreneurs are either reluctant – or flat out terrified – of cold calling.
“The myth is that cold calling and telemarketing is all about setting appointments, and is therefore a hit or miss phenomenon; with far higher expectation of misses than hits. But in reality, telemarketing is about so much more than just finding appointments! Prospects are spread out all over the sales cycle. Some are only looking for information, some are going to buy soon, and some just never make an appointment on the first call. Telemarketing reaches these different kinds of prospects and allows entrepreneurs to accurately identify solid prospects, quickly generate interest in their products and services, and easily develop a dialogue with people whose needs match what they have to offer. Given this, it’s no wonder why effective cold calling – which is as the heart of my ebook – is a proven and cost-effective method of generating new business.”
Entrepreneurs who want to turn their dislike – or dread -- of business-to-business telemarketing into a core competence that helps them confidently turn prospects into customers, can download Cold Calling for the Clueless at: http://itsyourcall.com/313offer.html. The ebook is available at no cost, and delivered in .PDF format.
For more information, interviews and media inquiries, contact Ceri Ruenheck at 978-772-9600 or info(at)itsyourcall(dot)com.
About Ceri Ruenheck
Expert and author Ceri Ruenheck established It’s Your Call in 1994 to provide business-to-business telemarketing services to small businesses in the greater Boston markets and beyond. Her firm develops, implements and delivers telemarketing programs that help clients convert leads into sales. Learn more at http://www.itsyourcall.com