Dallas, Texas (PRWEB) January 16, 2013
Selling consumer health is seeing an impressive transformation thanks to the explosion of digital media. Although the main marketing principles remain the same, the communication platform is moving to new and innovative channels. Advertisers and marketers are experimenting with creative and engaging campaigns in a bid to attract consumption and boost revenue. An intriguing development is the rise of “mobile health”, which may rewrite the current thinking about the notions of selling health.
This new research “Selling Health: Trends in Marketing and Advertising” is a global briefing that examines the size, growth trends and potential opportunities in the Consumer Health market. The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies. Consumer attitudes towards the products and their personal healthcare needs are also explored.
Product coverage includes Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements as well as Weight Management.
Data coverage includes: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The major points covered in Table of Contents for this report include: reaching out to consumers, the power of the message, trends in marketing and advertising, the digital opportunity, predicting future consumer behaviour, report definitions and references.
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Consumer health market is flourishing under the influence of key demographic, regulatory, public health and corporate trends. Ageing populations offer a growing customer base, as does widespread urbanization in developing markets. More regulatory oversight is spurring innovation and bolstering consumer confidence in self-care. Government and commercial wellness campaigns are also educating consumers. Companies are exploring regional and portfolio expansion, and are engaging consumers using technology.
Several countries still restrict consumer health sales to pharmacies and drugstores, but alternative channels, particularly internet retailing and direct selling, have started gaining ground worldwide since last couple of years. Many traditional retailers have responded by integrating technology and novel purchasing methods into their business plans. Pharmacies, drugstores and supermarkets are also testing the growing retail clinic trend. In North America and Western Europe, retail clinics serve to moderate burdensome medical costs and also provide convenience and innovative services, such as nutritional counseling and smoking cessation programmes. In developing countries, such as India and Kenya, retail clinics deliver healthcare to patients who would have difficulty accessing it otherwise, and offer substantial discounts on both OTC and prescription drugs.
Asia Pacific continues to deliver a wealth of growth prospects for consumer health companies and organizations. A large consumer base and untapped demand for self-care options create significant expansion opportunities for domestic, regional and multinational companies. However, regulatory hurdles, patent litigation and east versus west cultural differences pose important challenges to gaining access to the largest region in the world.
Explore more regional as well as global reports on Consumer Health @ http://www.reportsnreports.com/tags/consumer-health-market-research.html.
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