In essence, content marketing means creating content--blog posts, infographs, studies, interviews, memes, etc--to attract and maintain a customer base.
Calabasas, CA (PRWEB) April 26, 2013
LeadFerret users already enjoy free access to over 15+ million business contacts with complete information, including email addresses, social media links, and a comprehensive set of search tools. Today LeadFerret announced the addition of a very specialized search page that allows users to search and see full contact information for contacts identified as Content Marketing Professionals.
See the full directory at: http://leadferret.com/directory/content-marketing-professionals
Content marketing seems to be the latest buzzword on everyone's lips. While it's not exactly new (previous names for it included custom media, member media, private media, custom publishing, customer media, customer publishing, branded content, corporate media, corporate publishing, corporate journalism and branded media), it's found new life in the wake of the social media boom.
What is content marketing? The Content Marketing Institute defines it this way: "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action."
"In essence, content marketing means creating content--blog posts, infographs, studies, interviews, memes, etc--to attract and maintain a customer base," explains Forest Cassidy, co-founder of LeadFerret. "This is typically implemented via social media. A consumer is more likely to follow a company on Twitter or Facebook if that company is providing content the consumer finds valuable in some way, usually either informative or entertaining, if not both. Active and passive consumer interaction helps build familiarity, which in turn can help build trust and loyalty."
A content marketing professional is someone who has demonstrated or reported that they are an expert in the field of content marketing. These professionals are tech savvy, creative, proactive, and on the ball when it comes to what is current in the social media world. These people are great hires and resources for anyone looking to say on the cusp of modern marketing, as well potential clients for anyone with a product or services that appeal to the tech savvy, social media friendly crowd.
Ways These Contacts Are Involved In Content Marketing:
>Senior management at companies that focus on content marketing
>Develop content marketing or content marketing strategies (i.e. marketers/corporate developers/online marketers)
>Consulting related to corporate content marketing
>Maintain content marketing strategies/solutions (i.e. system admins, graphic designers/social media content editors)
>Sell content marketing strategies/solutions
>Companies that market/sell content marketing strategies/solutions
> ...and many more
LeadFerret, Inc offers an online B2B database with complete data for over 15+ million business contacts. Users can search and view all 15+ million records for free, with no limitations, users only pay when they want to download records. Every record comes with complete information, including email address, phone number, company information, and much more. Many records now even come with social media links. For more information, go to: http://www.LeadFerret.com