SEO marketing is results-oriented; content has to be discoverable, useful, relevant, and generate sales.
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Toronto, Ontario (PRWEB) April 04, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for writing effective e-commerce sales copy.
“SEO marketing is results-oriented; content has to be discoverable, useful, relevant, and generate sales,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions. “That’s why it’s important to create e-commerce copy that mixes persuasive copy with the right SEO [search engine optimization] keywords to attract, inform, and motivate online customers.”
As the experts at Numero Uno Web Solutions note, while powerful content can help drive quality traffic to small- and medium-sized businesses, their window of opportunity to convert visitors into customers is small. On average, online users read just 20% of copy each time they visit an e-commerce site. (Source: “How Little Do Users Read?,” Nielsen Norman Group web site, May 6, 2008, last accessed April 3, 2013.)
“Since the vast majority of online visitors just scan web pages instead of reading them, small- and medium-sized businesses need to employ a variety of strategies to effectively communicate the key product details,” adds Iaboni. “E-commerce sites need to make it easy for customers to gather the most important information. This could include using a combination of formatting styles, including paragraphs, bullets, and highlighted keywords. It also means using copy that is precise, straightforward, and informative.”
“Distinctive e-commerce copy sells. At Numero Uno Web Solutions, we know how to write compelling, keyword-rich copy that helps to drive traffic, build brand loyalty, and boost a brand’s ranking on search engine results pages. Numero Uno Web Solutions has a proven track record of creating powerful e-commerce copy that clients want and the savvy online community demands,” concludes Iaboni.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).