(PRWEB) January 19, 2013
Best practices for effective dental marketing results involve using several channels and focusing on improving the ones that produce the best results. Dental websites are relative newcomers to the array of choices, and they're becoming even more important now that consumers are using their mobile devices to find local services. But most dentists still get the best results from internal marketing – as long as the front desk doesn’t drop the ball. That's why Internet Dental Alliance, Inc. (IDA) includes internal marketing bonus training videos with the multisite versions of its New Patient Marketing Machine™.
The Pro 3 and Pro 5 dental marketing website packages include the "Internal Marketing & Communications" (IM&C) video series as a bonus, along with a list of other marketing tools. The IM&C tutorials simplify and systematize post-treatment patient follow-up. Staff can use the training to improve their skills at converting leads into new patient appointments, keep in touch with their patients, and increase referrals. The video series includes scripts, sample patient letters and over 60 templates that that can be downloaded, customized to fit the practice, and printed for easy reference.
“For many dentists, asking patients for referrals is infinitely harder than pulling teeth --- no pun intended. It's an entirely different skill set,” says Jim Du Molin, dental marketing guru and founder of Internet Dental Alliance. “IDA created these video tutorials and downloadable materials to make the referral process easier for dentists and their staff. Many doctors have added more than 10 new patients to their practice each month using our marketing tools.”
For more information about the the "Internal Marketing & Communications" video series and IDA's New Patient Marketing Machine™ packages, visit http://www.InternetDentalAlliance.com/.
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of dental websites and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced Lead Fire technology in 2012. Lead Fire's proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites and other dental management advice and internet marketing resources.