(PRWEB) February 10, 2013
Contrary to some claims, dental marketing websites are not a set-it-and-forget-it proposition for the dentist – unless they are New Patient Portals from Internet Dental Alliance, Inc. (IDA). One of the most important reasons is the frequent algorithm changes and updates by the world's largest search engine, Google. While the targets of some of these adjustments are announced, others remain forever unknown outside of the ranks of Google's engineers – and there's speculation that even they don't know the entire game plan.
But what does this mean for dentists and the success of their online dental marketing campaigns? Dental websites that are optimized in ways that don't follow Google's guidelines may, at worst, be de-indexed – which means pages from the site will not show up in Google's search results when people try to find it using keyword search terms. In other words, it can be the end of free, organic internet traffic for the website – and the dental practice.
“Beware of SEO companies that promise you first-page results in Google overnight,” says Jim Du Molin, dental marketing guru and founder of Internet Dental Alliance, Inc. “No one can honestly promise that. And if they happen to accomplish it for short term results, you may be risking long term organic traffic for your website if Google decides to de-index it."
IDA's Portals are designed to function within Google's guidelines. IDA's in-house search engine optimization team is at work full time to ensure that Portal pages rank well in the SERPs (search engine results pages). They make automatic adjustments on the fly to ensure they're aligned with Google no matter which way the algorithms zig and zag.
"The only way to get good placement in organic search engine listings is by optimizing your web presence as part of a cohesive internet dental marketing campaign. IDA does all of that for you – automatically,” adds Du Molin.
For more information about IDA's New Patient Portals and its New Patient Marketing Machine™ packages, visit http://www.InternetDentalAlliance.com/.
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of websites for dentists and dental directories, and is known for its cutting-edge approach to. Its proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice. Internet Dental Alliance, Inc. provides dental website design, find-a-dentist websites dental practice management advice and a variety of other valuable internet marketing resources.