Fresh Dental Marketing Ideas: New IDA Websites Use Smiles To Get More Patients

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New dental marketing websites from Internet Dental Alliance include a variety of features designed to get more patients by converting site visits into appointments.

Dental Marketing Ideas Smile Analysis
Just check a few boxes and edit some text -- and you've got a customized hands-free dental leads system set up in less than 5 minutes!

Fresh dental marketing ideas are built into the new websites from Internet Dental Alliance, Inc. (IDA). The Portals are much more than just online dental advertising brochures. They feature a variety of sophisticated yet easy-to-implement lead generation strategies that doctors can enlist to get more patients. One of the most effective is the New Patient Smile Analysis option.

IDA's New Patient Smile Analysis feature is designed to attract qualified visitors to dental websites then convert them into new patients. On the surface, it sounds like a simple two-step process. In reality, it involves in-depth market knowledge, marketing psychology expertise; effective sales funnel design and web programming skills, to name just a few elements.

"IDA's New Patient Portals are designed to do high-powered marketing for dentists so doctors can spend their time helping patients," says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance. "Dentists have full control of which lead generation tools they use, and they're all designed to be set up within minutes!"

For example, from the online Control Panel, dentists can choose whether or not to display the New Patient Smile Analysis page on their website. However, IDA highly recommends using a “Smile Analysis” promotion because it’s an effective tool for attracting new patients.

The New Patient Smile Analysis lead generation "funnel" includes the offer page and form visitors fill out with their contact information; the confirmation page that visitors see after they click to submit the form; a confirmation email that's automatically sent to the visitor; and a notification email that's automatically sent to the dental office.

"Each step of the process contains professionally written copy that doctors can use as-is or edit to personalize for their practice," adds Du Molin. "Just check a few boxes and edit some text -- and you've got a customized hands-free dental leads system set up in less than 5 minutes!"

About Internet Dental Alliance, Inc.

IDA is North America's largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.

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Julie Frey
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