Anyone who isn't marketing their business online needs to jump onboard as the Internet is becoming increasingly more competitive as time passes
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South Yorkshire, UK (PRWEB) July 31, 2012
Managing Director of Yorkshire SEO company Computer Coders Ltd and Internet Marketing Platinum, Michael Greenwood recently stated "I'm intrigued by the constantly changing and growing possibilities that are presented by the world wide web. Anyone who isn't marketing their business online needs to jump onboard as the Internet is becoming increasingly more competitive as time passes". Mr Greenwood has created a blueprint for dentists which provides affordable yet effective internet marketing. The service is flexible yet can be "bolted on" to a dentist's existing marketing strategy. This exciting new offering allows dentists to "plug in" to a network of niche specific websites which are optimised with search engines in mind. This creates brand new branding opportunities for dentists and helps them ease into the world of digital marketing in a cost-effective yet productive manner.
Dental-Websites.net doesn't involve the mere creation of websites for dentists. You'll tend to find that the average web design and development company provides websites for a wide variety of industry sectors. They don't often to specialise in specific sectors. This puts them at a disadvantage because, as a specific industry changes, the website remains stagnant and begins to lag behind the competition. Without a tried and trusted internet marketing strategy underpinning them, they are destined to fall behind competitors' efforts. It's like having business cards printed but then leaving them in the cupboard. A website is just a part of the marketing mix, albeit a very important part of it. Dental-Websites.net aims to provide a full internet marketing solution which grows as a dental practice grows. New dentists are the main target market for this service and dental practices which could expand could also benefit from the service but all dentists are welcome. There is usually some aspect of a dentist's marketing strategy which could be better executed, redesigned, split-tested or infused with a brand new creative perspective. Mr Greenwood understands that some dental practices have already reached capacity but could still benefit from different components such as an email marketing campaign in order to maximise profits from existing patients and provide an even better customer experience.
In terms of search engine optimisation (SEO), dentistry is a competitive niche. Dental practices are putting large budgets into gaining first page rankings in Google. Dental-Websites.net aims to do lots of the hard work for dentists and rank a number of location specific websites that dentists are able to purchase advertising space on or rent on a monthly basis if no other dentists are creating advertising on a given websites. These local dentist websites are aimed at appearing in Google, Yahoo and Bing! search engine results when potential patients perform searches such as Dentists Barnsley and Dentists Essex. Leads can be captured using either a free phone number or the website's lead capture form.
They dentists sign up for advertising space on one of the local dental websites they also gain a profile and backlink in the company's UK Dentist Directory which provides a state-of-the-art search function to help potential patients find their local dentist within their desired mile radius. This provides fantastic value for money for any UK dentist who is interested in unlocking the potential of online marketing.
The service also allows dentists to increase their revenue by selling dental related products online such as teeth whitening kits and dental strips. Local SEO is a consideration of many UK dentists too. The service helps dentists to rank well locally by providing optimisation for their Google + Business Page. Google frequently changes their algorithms so it is important that dentists realise the necessity to outsource their internet marketing requirements to a company that specialises in dental marketing. The SEO and social media marketing that the company provides ensures a complete internet marketing service. Each dental practice is different, some may require a mailing list capture form on their website (and their Facebook Business Page) and an email marketing backend whilst others may need online video. Some may require both. This depends on budget and a particular dental practice's objectives. There is no "one size fits all" solution, each dental websites solution is bespoke so that a dental practice's budget is spent wisely.