The blog post shares examples of this phenomenon, with several of the must-have tech tools commented on.
Austin, TX (PRWEB) May 02, 2013
Digital Marketer, the industry-leading online marketing firm, has published the most recent blog post about marketing dollars being ushered toward new and exciting technology.
“This year,” wrote Rebecca McClay, who contributed the post, “chief marketing officers are on track to spend more money on technology than chief information officers within the next five years because of the massive growth in innovation in marketing products.”
“The technologies where marketing officers are likely to increase their spending in upcoming years include data streaming and application data, advanced data analytics, content management systems and customer relationship management solutions, web design and development and marketing attribution/digital breadcrumbs,” McClay wrote.
The blog post shares examples of this phenomenon, with several of the must-have tech tools commented on. “Clearly, there’s no shortage of marketing technology for chief marketing officers to spend their budgets,” wrote McClay.
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